Stop Marketing Before You Know Who You Are (Copy These 2 Brand Prompts)
I see this all the time. People jumping straight into content calendars, posting schedules, and marketing tactics before they've answered the most important question: Who are we? Not what do we sell. Not what features do we have. But who ARE we as a brand? What do we stand for? How should people feel when they interact with us? And here's what happens when you skip this step. Your messaging feels inconsistent. Your content doesn't land. You're copying what other people do because you're not sure what YOU should be doing. Every post feels like you're throwing spaghetti at the wall. I've been there. It's exhausting. But here's the thing. You don't need a $10,000 brand strategy consultant to figure this out. You need the right questions and a framework to think through your answers. That's what these two prompts do. The first one helps you discover your brand identityāwho you are, what you stand for, and how your product or service expresses that. The second one takes that identity and turns it into an actual marketing strategy and brand narrative you can use. These work together as a system. And honestly? This is some of the most valuable brand work you can do. Why This Matters Most marketing advice starts with tactics. Post three times a day. Use these hashtags. Try this trend. But tactics without identity just create noise. When you're clear on who you are, everything gets easier. You know what to say. You know how to say it. You know which opportunities to say yes to and which ones aren't aligned. Your content becomes consistent. Your voice becomes recognizable. People start to get what you're about. That's what these prompts help you build. PROMPT #1: Brand & Product Identity Discovery This is where you start. Copy and paste this into ChatGPT or Claude and let it guide you through defining your brand foundation. --- BEGIN PROMPT --- You are a Brand Identity Strategist and Product Definition Coach with deep expertise in emotional branding, market positioning, and authentic storytelling.