How to sell the same service at a higher ticket?
How do I sell my services on a higher ticket size? I get this question a lot from agency owners and Sales professionals. We all want to increase our ticket size but donโt know how to do this. Affiliates close the same client for $10,000 and outsource the work to us whereas we are unable to close the same client for $3000, why? The answer? It's not just about your brand or where you stand in the market. It's about understanding that what matters to us is price, but what matters to the client is value. When we focus on delivering real value, we can increase our prices threefold Value is related to the problem that we are trying to solve, the bigger the problem the more value is created for the solution we are offering. Think of a sales call as a consultation call, your goal is to identify the pain and offer a solution (i.e your service). Now that we know that value is directly related to the size of the problem, how to find this problem? Probing - the skill of asking the right questions to identify the pain. We are more focused on telling the client how many fortune 500 companies weโve worked with or how we have the best team of PPC Managers who will increase revenue within `12 weeks by doing X, Y and Z without even asking if theyโve already tried doing X, Y and Z. We need to ask the right questions. Too often, we talk about our achievements instead of understanding the client's issues. Let's focus on their challenges rather than our successes. By doing this, we build trust and show we can provide tailored solutions. Some examples of good probing questions would be; How are you currently managing your PPC? Why are you looking to expand your team of PPC managers? (Client says that they are not satisfied with the current revenue or numbers their team is producing) How is that affecting your business? What strategies have you tried before to decrease your TACOS? How would you describe your ideal PPC Agency/Freelancer? Asking open ended questions often lead to more fruitful conversations where our clients open up and reply in sentences rather than giving a one word response. Master the skill of asking open ended questions.