Keep an eye on the following metrics 👀: 👉𝗖𝗧𝗥 (𝗖𝗹𝗶𝗰𝗸-𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗿𝗮𝘁𝗲) ✅ 𝗜𝗳 𝘆𝗼𝘂𝗿 𝗖𝗧𝗥 𝗶𝘀 𝗹𝗼𝘄, 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀 𝘆𝗼𝘂𝗿 𝗔𝗱𝘀 𝗻𝗲𝗲𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁. ➡️ Usually, a high CTR means your Ad generates interest and engages your audience. ➡️ It signals to Google that your Ad fits your audience's search query perfectly. ➡️ As a result, your Ad receives a high-quality score. 👉𝗖𝗢𝗡𝗩𝗘𝗥𝗦𝗜𝗢𝗡 𝗥𝗔𝗧𝗘 ✅ 𝗜𝗳 𝘆𝗼𝘂𝗿 𝗖𝗧𝗥 𝗶𝘀 𝗴𝗼𝗼𝗱, 𝗮𝗿𝗼𝘂𝗻𝗱 𝟯-𝟭𝟬% 𝗼𝗿 𝗺𝗼𝗿𝗲, 𝗯𝘂𝘁 𝘆𝗼𝘂𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗶𝘀 𝗽𝗼𝗼𝗿, 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀 𝘆𝗼𝘂𝗿 𝗔𝗱𝘀 𝗮𝗿𝗲 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿 (𝗰𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀), 𝗯𝘂𝘁 𝘆𝗼𝘂𝗿 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲. ➡️ Conversion rates vary among different industries. ➡️ The best rule is to aim for 3%-10% the industry average. ➡️ BTW, switching up the CTA buttons alone won't make you above average (just like you once found out tooth fairies aren't real). ➡️ And work on other elements (do you want to know which ones?) that actually make you better than most other businesses. 👉𝗖𝗢𝗦𝗧 𝗣𝗘𝗥 𝗔𝗖𝗧𝗜𝗢𝗡 (𝗖𝗣𝗔) ✅ 𝗜𝗳 𝘆𝗼𝘂𝗿 𝗖𝗧𝗥 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝗮𝗿𝗲 𝗹𝗼𝘄 𝗮𝗻𝗱 𝗖𝗣𝗔 𝗶𝘀 𝗵𝗶𝗴𝗵, 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. ➡️ Aim to keep your Quality score high and lower your CPA. ➡️ However, there is a catch: your CPA should not be low enough to slash the quality and volume of your leads. If you notice your metrics, ➡️ A low CTR ➡️ Poor Conversion range ➡️ A high CPA Deviating away from the result-generating range, that's when your campaign could use a helping hand.

Let's do some math. Suppose you have an amazing team of 10 working 8 hours a day. Which means, For every person working 8 hours: 10 people x 8 hours = 80 solid hours of work/day But, if you decide to take a day off randomly, here's what happens: 1 day off = 80 hours of work lost = 3.3 days behind the rest of the world. Instead of taking the day off, use it as an incentive. An extra payday will push you 3 days ahead of your competitors. Casting a vote is our responsibility and is equally important as our business/work. So are you working today?

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