Years ago, I got my wife the little sign below. During my treadmill walk today (I always watch or listen to informational content), I heard one of the absolute gurus in the personal training niche say something similar... 'you may have many clients, but they have only one coach!' Both of these phrases point to the same focus--you need to personalize your service. If you're paying a lot of good money to be coached, you expect to be coached, right? It's nice to say you care about the dozens, if not hundreds, of clients your coach works with (especially since most successful coaches are using AI to assist them). But are you getting the 'personal' training and transformation you signed up for? If you're a coach or other service provider, are you personalizing the experience for each client? What's the #1 reason people fail in coaching programs? Accountability! AI has gotten so good that anybody with a few fundamentals in prompting can develop an exercise program tailored to them, a personalized nutrition plan, an accurate family budget and spending/savings plan, and even relationship advice. But AI's downfall is accountability! In Skool's 'tier' program, as the levels and pricing increase, so should the access to the owners or their teams. In a 'free' tier, everyone gets similar access; in a 'premium' tier, maybe some group interaction; but in a VIP level, the access should be pretty personalized. Look at the mastermind programs going for 5, 6, even 7 figures. Do you think the leaders are just sending them some AI-generated notes on making money, with a couple of testimonials thrown in at the end? Probably not! Suppose you have the credentials, education, and experience in your niche (like all your competitors). In that case, your most significant competitive advantage is making the transformation experience as unique and personal as possible for every client. If you do that, you'll get plenty of referrals, and you can charge high-ticket prices WITHOUT chasing low-ticket clients who will take up your time and patience.