Stop writing essays 💀 Seriously… no one asked for your life story. And especially: Not in a cold DM. Not when they don’t know who you are. Not when they’re busy running a business. No one's got time to read that. People skim, scroll, and look for important parts. When you’re outreaching, don’t waste time trying to convince anyone of anything… … You’ll get nowhere. Your goal is to get your message read. 1 sentence is better than 5 sentences. Clearness beats cleverness. Short and punchy is respectful. Make it easy for the prospect to say, “What’s this about?” And then you’ll have a shot. Tyson 4D.