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1 contribution to Copywriting Launchpad
Plan to double retainer with current client
Hi guys, could use your feedback. I am currently at 4.5k USD / month retainer. I’ve been with this client for 3 years doing everything from email copy to promos to editorial content writing. I have had some other clients occasionally, and my highest month has been about 8k USD. Nabeel recommended I come up with a plan to increase his income so I can double my retainer. Here’s my plan to boost traffic for the client: 1. Generate traffic on twitter by growing branded account (Nabeel suggests instagram instead) 2. Get client on more regular podcast appearances. 3. He has a low-ticket substack, which I can also grow using notes and other ways for lead gen. 4. New front-end offers to come from new thesis client is writing for post-singularity investing + from content below 3. Update Website & Add Blog - Transfer all old newsletter and blog content into Obsidian and connect to Claude along with news updates to create blog content + re-distribution on socials. For financial website: 1. I worked on creating an offer for financial website to transition from display ads and affiliate revenue to a paid offer. (needs to get approved) - I have a $27 front end. and a $97 core offer. We can also A/B test $29/month subscription offer for the re-branded financial Newsletter. 2. Keep growing the 6700 twitter account to drive traffic to the site. 3. Updating SEO keywords on site. Site is 95% direct traffic
4 likes • Apr 26
The strongest part of your plan is the financial website monetization shift. Moving from display ads and affiliate revenue to a paid offer is a real strategic contribution with measurable upside. If you can show that the $27 front end and $97 core offer generate meaningful revenue, you've created something that didn't exist before. That's worth a retainer increase on its own merit. Ask the client directly what would make him feel like doubling your retainer was obviously worth it. His answer will tell you exactly where to focus instead of guessing.
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Honey Syed
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