When you know what you’re doing. @Denise Hansard just reported: 10k+ impressions 110 reactions FROM ONE POST. But how? 😳 By using the first 2 chapters in Words that Open Wallets. (She hasn’t even finished it yet!) Get yours: https://rebeccatdickson.thrivecart.com/words-that-open-wallets/

I'm trying to find out how many of you have done or are interested in learning shadow work for yourselves and/or your clients... There is a VERY specific structure to shadow work that actually gets results. Help a sister out. 😬

Credentials Don't Build Trust. Relevance Does. Teaching Examples from Generic Business Coach Homepage THE CORE PROBLEM: Most home pages are about the coach's impressive journey and 0% about the buyer's specific problem. When trust is 50% of the purchasing decision (which is IS right now), sophisticated buyers don't care about your credentials until they know if you can solve their problem. SPECIFICITY BUILDS TRUST - BUT IT HAS TO BE RELEVANT SPECIFICITY. Being specific about YOUR journey ≠ Being specific about THEIR situation. Example 1: The Rags-to-Riches Origin Story BEFORE (Trust-Damaging) "I started from humble beginnings and worked my way up to executive leadership at a major corporation" AFTER (Trust-Building) "You're doing $3M in revenue and stuck. You've hired a team but you're still the bottleneck on every major decision. The business has you, not the other way around."

Because OF COURSE I did. Specifically, the kind of lying you do in your content. The softening. The second sentence that walks back everything your first sentence built. The post you rewrote until it didn't scare you anymore and then posted and got three likes and you know exactly why. 107 pages on why that happens and how to stop. Plus a power-packed workbook so you actually practice it on your real posts. Words That Open Wallets is live. You're the first to know because that's how it works in here. Go get it: https://rebeccatdickson.thrivecart.com/words-that-open-wallets/