If you're running Meta ads watch the entire video. Super important. Everyone asks me how much they should spend on Facebook ads. This is the wrong question. Here's the question that actually matters: when someone joins your group, what happens in the first 7 days? Because I've had leads come in at 50 cents. Fifty cents. And nobody bought my stuff. Cheap leads that don't buy anything aren't cheap. They're the most expensive leads you can get. Here's the math I'd want you to run: $20/day on ads. 100 leads in 30 days. Half of them book a call. Half of those show up. 15% of those buy your $1,000 thing. That's 3 sales. $3,000 in. $600 in ad spend. $2,400 profit. But here's what most people do. They watch their cost-per-lead, panic when it goes up, and turn the ads off. They never get to the math that matters. The backend is where the money lives. Not the cost-per-lead. What happens after the lead arrives. Do you have a DM sequence? An onboarding flow? Are you getting on calls? Build that first. Then turn on the ads. I put together a simple calculator that shows you exactly what your funnel math looks like at any ad spend, any offer price, any close rate. Plug in your own numbers. It'll tell you where your funnel is breaking and what to fix first. 👉 Comment "Calculator" and I'll send it to you.