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2 contributions to Client Growth Lab
Which social platforms should you be on?
Have you thought about whether LinkedIn is right for you and if it should be part of your marketing? Here’s a video that can help you decide: https://youtu.be/hMTi2DjZmok
1 like • 10d
LinkedIn is 100% for every professional, it‘s the only platform to check someone out in a serious sense. FB/IG can be faked easier.
For those of you that use LinkedIn: how to add links without getting dinged by the algorithm
When you want to add links in your LinkedIn posts, know that the algorithm dings you for that and will not show your post as much. LinkedIn does not want to send traffic outside of their platform. But sometimes we just need to add those links. Saying "link" in comments is no longer good practice there, you also get dinged. Plus, you don't want your user fishing for them. Adding them to your post when LinkedIn pre-populates a box with an image and a link is also not good (algorithm dings you a few points). ⭐ Best practice for links (only if you must!) is to add the link to your post. Then X out of the pre-populated box so it doesn't show. And just have the link inside the text. That will ding you the least. Happy posting!
3 likes • 11d
My best approach working at Hootsuite for 3 years: post with the desired image without the link, then edit and add the link. No penalty from the algorithm.
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Gunnar Habitz
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1 point to level up
@gunnar-habitz-4034
Helping professionals build habits that last, apply leverage intelligently and earn authority over time. Author of „Happy Habits“ and „Connect & Act“.

Active 3h ago
Joined Jul 17, 2026
ESTJ
Sydney
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