My general recommendation is to use 5 hashtags in the caption of each reel or tiktok to increase discoverability. Do a bit of research to find niche hashtags that align with your brand with between 10k-100k uses. They speak to mood, genre, music generally, location, or whatever niche you're trying to tap into. You can also mix it up by including 1-2 more viral hashtags, especially, of course, if you're leaning into a trend