Most deals are lost because agents stop following up too soon. The average client needs 5–7 touches before making a decision. Build automated systems for nurturing leads — then add personal messages to make them feel seen. What’s your favorite way to stay in touch with old leads?

AI and CRM tools (like ContractingRightPro) can handle leads, reminders, and communication. But empathy, tone, and genuine connection still close deals. Use tech to enhance relationships, not replace them. Which part of your business has tech made easier — and which still needs your personal touch?

In today’s market, exposure is everything. Go beyond MLS listings — leverage social media reels, community Facebook groups, Google My Business, and even short videos to showcase properties. The more eyeballs, the faster the sale. Which marketing platform brings you the best results right now?

Many HVAC pros are great in the field but weak in the office. Knowing your profit margins, cost per lead, and average ticket value transforms your business. What gets measured gets improved. Do you track your numbers weekly, monthly, or only at year-end?

Most callbacks aren’t from poor work—they’re from unclear communication. Explain what you did, what to expect next, and how to maintain the system. An informed customer becomes your best promoter. Do you follow up with customers after major installations or repairs?