The Silent Revolution of Sleep
As a high performance and executive mindset coach, every client wants the secrets to high performance. It goes with the territory. And so I feel a deep obligation to offer the best strategies in my tool box. There's a huge array of strategies out there. Ice baths. Supplements. Yoga. Standing on one leg while journaling at sunrise - you name it, they're willing to try it if I tell them to. It's the power of influence and especially - earned trust. Meanwhile, the highest ROI intervention remains deeply unfashionable: sleep. Not “I got 6 hours but tracked it with an app” sleep. I'm talking about real sleep. The kind where you disappear for 8 hours and wake up with functioning cognition and fewer irrational decisions. I’m generally a strong advocate for what actually works. And honestly, nothing has improved my performance, recovery, mood, or overall wellbeing more consistently than prioritizing high quality sleep. In my case, sleeping in a Hästens has made a genuinely noticeable difference. Just ask me about the two years I spent recently in a rented flat in Italy sleeping on what could only be described as something akin to a concrete slab covered in a thin layer of synthetic fabric. It was more than clear what I had been missing from the first night of sleeping back in my own Hästens Bed. But, I digress. Now… Cold Plunging, by comparison, feels like a wellness industry loyalty test. A mild form of torture rebranded as discipline. If you enjoy voluntarily impersonating a lobster in arctic water at 6am, I support your journey. But compared to consistent, restorative sleep? It’s a mostly extracurricular activity. The modern obsession with suffering as proof of optimization is strange to me. Sometimes the most elite strategy is not about conquering discomfort. Sometimes it’s buying a great bed, going to sleep earlier, and waking up less biologically compromised. So… Being the hopeless advocate that I am. And as a Certified Sleep Science Coach - I wrote a white paper comparing sleep to cold plunging. The results - like a cold plunge whill shock your system. But in a good way. Because let's face it, if sleep can get you off the hook with the same or even better benefits than voluntary cryogenics - then why not?