People often look at this as a way of working, instead, look at it as a way of analyzing over a period of at least 3 months. As far as you're concerned, the only metric of any importance is "$$$" on the board. Focus on solid conversations, solving problems and improving your skills on the phone. Only then should you be number crunching, and even then I would only do it as a way of identifying an issue. Don't look at it as how many calls do I need to make to get a quote etc, ask yourself why it took less calls to get a quote in one sector over another. Then you'll see that although you got more quotes in one sector, you made more money in another, therefore your time is best spent in the other sector, even if you're getting "less quotes" etc. A live example, I spent 6 months prospecting charities. I was getting lots of quotes as my product solved an issue, but the overall deal value was low and I'd need lots of these clients to hit target. I then prospected to schools, got a higher deal value, but my close rate was significantly less. I need 1 or 2 of these clients to boost my target, but focusing on this area has obliterated my pipeline, as once the big deals were closed there was nothing left. I then went to bigger private sector companies, and found that they do action quicker, but it's harder to get them to commit to the issues I solve, therefore less quotes and sales. My last few months revenue has been supplemented by the work I did in the first 6 months with charities, and has provided a strong run rate. This tells me that this should be my main focus moving forward, and I need as many clients as possible in this space. Number crunching without a reason just sends you down the wrong path. If you came to the conclusion of "I need to make more calls", then I would likely come to the conclusion of "not strong enough on the phone during the calls being made" If you need to make more calls because a particular sector is harder for getting people on the phone, then the extra calls makes sense.