A quick heads-up! I’ve got business in Los Angeles next week, so we’re moving The Strategist’s Workshop up a day! 📅 Monday, October 26, 2026 ⏰ 1:00 PM Pacific 📍 LIVE inside The Foundation Factor on Skool And this is one you won’t want to miss! Last week, I delivered the first version of my new signature presentation: STOP WASTING MONEY ON MARKETING: Why Isn’t This Working? We explored why businesses can invest in websites, SEO, advertising, social media, and all the right tools, yet still struggle to generate consistent growth. We introduced the Fire Triangle, the Business Ignition Gap, and a process for challenging your strategy before spending more money. Monday, we’re taking it further with Version 2! I’m refining the presentation, strengthening the examples, and sharpening the lessons as we prepare for the full Gogo Strategy Lab launch in November. You’re getting a front-row seat as this presentation develops into something I’ll eventually deliver to business groups, associations, and entrepreneurs across the country. The Workshop is FREE for everyone in The Foundation Factor community. Bring your questions! We’ll return to our regular Tuesday schedule the following week. You are unique. You are awesome. And you can do this! Build. Grow. Own. #TheStrategistsWorkshop #TheFoundationFactor #BeforeYouBuildIt #MarketingStrategy #GogoMarketing

Today's *Strategist's Workshop* was a little different. I took my brand-new **Gogo Strategy Lab keynote, "Stop Wasting Money on Marketing: Why Isn't This Working?"**, out for its first public test drive. And here's the question at the heart of it: **How can a business be doing everything it's supposed to be doing in marketing and still struggle to grow?** We explored the Fire Triangle of Business, the difference between the founder's story and the customer's story, the Ansoff Matrix, and something I call the **Business Ignition Gap (BIG)**. Then we got into **PVR™: Premortem, Validate, Rebuild**, a process designed to challenge your strategy before you invest more money executing it. This is the first version of a presentation I'm developing into a signature keynote for business owners, executives, and entrepreneurs. And you're getting to watch it evolve! **🎥 Version 1 is now available in The Strategist's Workshop classroom, along with the presentation deck.** Premium members can watch the replay inside **The Foundation Factor → Classroom → The Strategist's Workshop**. Free members can upgrade to Premium to unlock the replay and our growing library of business education. **Next Tuesday, we're going to take what I learned from today's delivery and make it even better. Version 2!** That's part of what I love about these weekly Workshops. We're building, testing, learning, and improving together. And remember, **everyone is welcome to attend The Strategist's Workshop LIVE and FREE every Tuesday at 1 PM Pacific.** You are unique. You are awesome. And you can do this! **Build. Grow. Own.** #TheStrategistsWorkshop #TheFoundationFactor #BeforeYouBuildIt #BusinessStrategy #GogoMarketing

Today's *Strategist's Workshop* was supposed to be a straightforward walkthrough of how we turned audience research into a live ecommerce website. Well, that plan lasted about five minutes. 😂 I decided, on a whim, to broadcast live on TikTok while presenting on Zoom. Then I started pulling back the curtain on how we built GenAthleteX. **And I went a whole lot deeper than I intended.** We explored how real audience and search intelligence informed the website's navigation, product architecture, content, imagery, SEO, and conversion paths. I showed how we're using Codex, AI, and APIs to accelerate work that used to require considerably more time and resources. Then we got into a real business situation. Someone approached me with another product they thought would fit perfectly into our existing product family. **But just because a product fits your catalog doesn't mean it fits your business.** That led us into audience overlap, the Ansoff Matrix, and why introducing a seemingly compatible product could undermine the strategy you've already invested in. I even pulled up the actual Ansoff Matrix lesson from our Skool classroom to demonstrate the four ways a business can grow. And we weren't finished! We talked about why launching a website is the beginning of the next stage, how we're preparing eBay as an additional sales channel, and why observing actual buyer behavior can help inform advertising decisions before committing serious money. Then I shared something I've been working toward for a long time: **What does Gogo Marketing really do?** You know how a business has a website, SEO, email marketing, social media, advertising, and all these different pieces? **I connect them. I make them work together toward the same business goal.** That's what the Foundation Factor is all about. 🎥 **Season 2, Episode 15: From Intelligence to Execution** is now available, along with the presentation deck. **Premium members:** Open The Foundation Factor → Classroom → The Strategist's Workshop → Season 2, Episode 15.

Today's Strategist's Workshop replay is up, and I shared WAY more than I originally planned. This wasn't a hypothetical lesson about audience research. I opened the real research behind XKINI. I showed you the original assumptions, the actual audience intelligence, what changed when the data challenged those assumptions, and how I start turning raw information into something useful enough to make real business decisions. I even showed the actual exported data. And that's the important part. Getting the data isn't the hard part. Knowing what questions to ask once you have it is where the work begins. If you're a Premium member, this is one I'd watch with something to take notes on. I deliberately opened up part of the Gogo research process that I normally keep behind the curtain. And we're only halfway through. Next week, Part 2. We take what we now know about the audience and start asking: What are these people actually searching for? That's when we open the next part of my research stack. The S2E14 replay is ready now inside The Strategist's Workshop classroom. #TheStrategistsWorkshop #TheFoundationFactor #BeforeYouBuildIt #AudienceIntelligence #GogoMarketing

Well... today's Strategist's Workshop went somewhere I wasn't entirely planning to take it. The idea was simple: show you how strategy becomes an actual website. Then I started screen sharing. And talking. And showing you things. Before long, I realized I was revealing quite a bit of how I work behind the scenes. How I think through a real build. How I structure things. The technology I'm using. Why certain decisions were made. And some of the processes I normally keep much closer to the vest. Oops. If you were ever going to watch one Workshop replay, Season 2 Episode 13 might very well be the one. Except... The previous episodes are what make this one make sense. We've spent weeks talking about goals, audience, offers, research, assumptions, Premortems, technology choices and foundations. Today you got to see what happens when all of that thinking finally reaches the screen. Now You Can Build the Website. The replay is available for Premium members inside The Strategist's Workshop classroom. And yes, I left the secrets in. 😏