$197/mo, no setup fee. Website, missed call text back, instant lead text back, review automation, and Google review reactivation. My goal is $4K/mo. Once I hit that I know I've got something, then I scale. Fulfillment is the easy part for me. Getting people to reply and actually book a call is where I'm stuck. Biggest question is what to lead with in the first text. Website or reviews? A lot of the sites I'm seeing are honestly bad, and mine are built to actually turn visitors into estimate requests. So I feel like the site is the stronger hook, but reviews might hit harder for some owners. I'm also torn on the angle: 1. Lead with the website. "I already built you one, wanna see it?" Building it is already value. If they love the site but don't want the rest, just charge a small retainer to keep it live. 2. Lead with a free 30 day trial. Run a review reactivation campaign for them, and if they like the results they keep it. 3. Just run everything free for a month and see who stays. And on pricing, is it better to charge a setup fee plus a lower retainer, or just a straight $197/mo with no setup? What's actually working for you guys? I want to pick one thing and stick with it instead of switching every week.