Money in your bank account loses 7% of it's purchasing power per year. Which is just ONE REASON why 95% of my net worth is in bitcoin. If you look in my bank account you'd think I'm poor 😆 I don't have much cash because I firmly believe cash is trash. And today, I'm hosting a bitcoin workshop to explain why I'm so bullish on bitcoin + how you can get started with bitcoin, too. I'll show you how you can easily invest however much you're comfortable with, and how to cash out when the price goes up. You can access the live workshop here. 👈 If you can't make it, you'll get the replay but only if you're a member of the Contentpreneurs community here. For more upcoming workshops, check out the poster attached. Each of them will help you with a KEY area of growth as a contentpreneur. ❤️ P.S. By becoming a member of Contentpreneurs, you'll also get access to me + my team on a weekly basis so we can look over everything you'r doing AND you'll get instant access to our library of over 40 workshops I've done in the past that are guaranteed to help you earn more money as a Contentpreneur. And we're raising our price next week so this is your last chance to get in at the lowest price ever.

Ever wondered what business metrics could reveal to help you sell more of your services to your clients? Decipher the maths behind their monthly leads and visitors. It's not as complex as it looks. For instance, let's take a hypothetical scenario for a client: They get a monthly footfall of 5,000 visitors. Their product's market value is $1000. (Just for easy calculations) The average website conversion rate usually hinges around 1.5-2%. Now, if their website follows this trend, the monthly data should look like this: Visitor conversion at 2%: 100 visits Sales tallying up to $100,000 Assuming a profit of 20% after costs, before tax, they rake in $20,000 This simple analysis shows that they can spend up to your gross profit margin to acquire a client and not incur any losses. [part of that could be working with you for a nice fee😉] But, let's imagine if you could double their conversion rate. We all specialize in making that happen but we don't use it to leverage our clients. Don't worry about the method we are using most clients don't care just deliver the results and your clients will stick with you for life. We get hung up on Facebook ads, Google ads, SEO, or a dozen other methods none of that matters if you show them this. Let's consider we boost the conversion rate to just 4%: Visitor conversion jumps to 4%: 200 visits Sales spike up to $200,000 Profit, post-costs, swells to $40,000 Simple equation, right? We are all marketers and content creators it's our job to show clients the value we can deliver them but we often concentrate on the wrong things. I am as guilty as the next person but I am now working on finding someone who will put me in front of clients because with this story who wouldn't want to hire me? We all just need to find a way to get in front of as many qualified clients as possible and just show them the maths.😉

You are doubtless an expert on your product or service But somebody who is an expert of the marketplace they serve is going to have 1000 times more credibility. So quickly work out what your ideal market place is, what are the major issues that affect it, and the essential things you need to know above and beyond your own product/service. When relating your service to your market don’t just be tempted to just give them your sales pitch. They on the whole don’t care about you or your service !! Almost without exception it is better to showcase your ability to solve their problems not try to sell your service or product. One really great method of selling a product to a warmed prospect is to create a story that details the negatives of not using your service and build on that "fear factor". Make sure firstly you do it with integrity and secondly, you actually have a genuine solution to the problem they highlight to you. By alleviating the clients concerns to their fears they feel the relief of having someone solve their problems for them. If they are already problem aware and you have the solution then you are providing a needed service or product to your client. They will appreciate your service provides them relief and actually welcome your contact. The questions you ask your client to determine what concerns they have and will give you an insight into how to frame your offer and services initially. Most clients are less interested in the how you deliver the service and more interested in the result they can experience from it. When you establish what would be a significant concern to your prospective clients and solve that your worry you will find people actively seeking your solution.

I was listening to one of my mentors Rob Moore from the UK and he uses this as his strap line and at first I was thinking nice strap line it really flows. But then I sat back and thought he’s right if we just sit and watch from the sidelines nothing is going to change. We might spend money on courses and training but until we commit ourselves to actually implementing what we learn knowledge is pretty much wasted. But until we take that plunge send that email, make that call, pay for that appointment setter or designer we don’t achieve anything. So if you were to start from day one of your business journey what would be the biggest risk you’d take now that you didn’t take then? Mine would be is to keep on going in one direction and exhaust that before moving on. I look back on the number of times I have been tempted and changed direction because in my head there has been that little voice saying “what if this doesn’t work let’s set up a plan B”

I was reading an article yesterday in which it asked “does scarcity increase sales when selling services?”. I was thinking about this and I came to the conclusion that provided the use of scarcity is genuine then it’s probably not only effective but also easy to implement. There are a number of ways that we can help use scarcity when it comes to selling our services. WE CAN ONLY TAKE ON A LIMITED NUMBER The one method I feel will be most effective is that because we sell individualised services we can realistically only hope to service a limited number of clients in any one month (especially if we are offering bespoke products) So the approach I am using is that we can only take on a limited number of new clients and we will be adding people to a waiting lists once we have our monthly quota. If I was selling something like a course or coaching program I would probably use bonuses as an incentive for people to take more immediate action. However when you do this you have to stick to your guns and don’t make any exceptions. The WIGIG strategy (when it’s gone it’s gone ) only works if you stick with it! If you feel compelled to continue an offer you can swap out bonuses but never be tempted to give people who missed your deadline the exact same package. If you do your credibility will be compromised and no one will trust your next scarcity ploy! I’d love to know what works for you selling your services plus what are your views on the use of scarcity as a way of getting people to take action?

It requires a lot of investment to get a new client in any business. Client acquisition of new clients has probably never been harder and advertising costs are likely to cripple some businesses (don't let that be you or your clients). Counteract this expense by selling more to your existing customers. All you need to do to be able to sell more to existing clients is to nurture them before, during, and after the initial sale. It cost far less to add more tiers, products & services and sell these to your existing clients than it does to find new customers because, with an existing customer, you have already incurred the initial acquisition cost. This cost can be covered in most cases with additional upsells at the initial point of the original sale. When you have the right systems in place to continually nurture your existing customers, you can not only make upsells at the point of the initial sale but also by following up and making future sales. You have done the hard work initially to win over your customer's trust and faith in your company, provided you continue to serve them well a good percentage of customers periodically will continue to buy from you over many years. We call this the lifetime value of the customer or LTV. A backend sale is an easy sale to make because you have won your client's confidence. So selling them more additional products provided they precede or complement the initial sale is just providing excellent customer service. Let's imagine a customer buys a camera it would be very bad service not to remind the customer they might need spare batteries, memory cards, lenses, tripod, and bags and that's just at the point of sale. Imagine over time you build a relationship with this customer you might offer them training, webinars, books, courses, and much more. All these products and services are possibilities even if you don't stock the product yourself. You could either sell another company's product as an affiliate or alternatively you might use these additional products as part of an upgrade bundle add-on service.

Top marketers know one thing that so many less experienced seem to ignore or just never knew. These are two of many reasons why you should have a value stack of products and services. In other words more things you can sell to your client ideally at a time when they are in buying mode which is either at the time they purchase initially or when they are experiencing the results of your product or service. 1) You can invest more money to acquire a new client. Knowing that you have a good back-end sales system in place. If your profit on the initial sale only covers customer acquisition cost (or in some cases loss-making) a robust backend you can make the customer hugely profitable over time. 𝘛𝘩𝘪𝘴 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘰𝘥𝘦𝘭 𝘢𝘥𝘰𝘱𝘵𝘦𝘥 𝘣𝘺 𝘈𝘮𝘢𝘻𝘰𝘯. 2) You can retain your customer and ' lock out ' your competitors when you become the "one-stop shop" for your customer's needs you prevent your customer from potentially buying services from a competitor who may then offer them upsells or products you also sell

One of the greatest ways to grow your business is to find people in your industry who aren't doing as well as you (there are probably a few, even if you're struggling); and if you find out who has a good reputation, but isn't making any money, then you can probably take over their clients, their business, integrate it into yours incrementally. This might be a opportunity using your creator and marketing skills to significantly improve a company and its future either as a complete take over or profit share 👍 Just imagine if you can 2x 4x revenue or even better that is a serious turnaround. It might not even cost a lot of money to service these new clients; you can pay the company a share of the revenue generated by their clients, and they'll probably make more money doing nothing than they currently are by working themselves to death. These companies may already have some pretty good salesmen, who you can take, put out into the field, give them INCREDIBLY generous commissions for their first sale or first couple of sales. Have them bringing you more business, making their old company more money than it had made (cause you can do things more profitably), and everybody wins (more importantly, you grow your business 2-3 times). Even if you don't end up being a successful bidder, just the process of looking to buy another business will teach you so much about what they do, They'll answer so many questions (it's amazing what some businesses will open up to you if you're looking to buy), so even if you don't end up with the business, it DOES make sense to learn so much about the business, to learn so much about what other businesses are doing

Are you missing hidden opportunities to get FREE or low-cost marketing? I find that business owners always assume that they will need to pay to advertise everywhere but often some of the best opportunities are actually available for FREE or potentially you could even get paid for them. Trade journals, publications, and local newspapers are all looking to fill space so if you have something interesting to put in there, that could be a hidden opportunity for you, something you could use to increase the awareness of your name, brand, product, or service. As creators this is especially true don’t ignore the offline world there are many opportunities there a fewer people exploring them. This of course applies also to online sources as well such as blogs, news websites, and even those sites that curate content in your industry. Also things like being a podcast guest can be a massive boost to your reputation and brand on a local and national level. Provided you can deliver value without an obvious sales pitch all of these sources can be great places to improve your visibility, reach new audiences, and also greatly boost your reputation as an expert. My good friend @Sean Mize is the seen as the leading expert at writing great articles online. He built his success on being the top contributor to Ezine articles. This enabled him to become a leading light in the online community over many years. So on a local level you could become the expert in your field relatively easily.Why not look at more areas for your content you might be pleasantly surprised how sought after it becomes.

Who is in your dream 100? Are you ready to take your business to the next level? Well, have no fear because the Dream 100 strategy is here! And let me tell you, it's not your typical boring business plan - it's actually pretty fun! First things first, let's figure out who your ideal clients are. Do they have big budgets so can afford to spend big, or are they growing companies that have been growing well but might need a little push to seal the deal? Once you've got that figured out, it's time to dream big! It's your dream 100 after all. What kind of product or service are you looking to sell to your ideal clients, will you be looking at getting them in your pipeline with a low-cost sale initially or maybe a free incentive or a lead magnet? Then you'll be in the position to upsell, cross-sell, and even down-sell your other services and products. Are you Dream100 clients online only or do they own physical premises that you can visit? Now, here's where the magic happens it's what makes the Dream 100 strategy work. It's called the Pareto principle. We focus on a small group of ideal clients who can really take your business to the next level. You don't waste your time and resources on the rest. Keep in touch with them here and there, but don't go crazy over them. Instead, put your energy into getting the attention of the dream 100 clients that you really want. And guess what? You don't have to do it alone. Get some influential people to try your product or service and use their name to your advantage. It's all about that authority or social proof. If you already have testimonials from clients like your Dream 100 you can use those to enhance your authority as the expert in your niche. So this is where the pedal hits the metal. Pick 100 clients that you really want and make it your mission to get their attention every month. It's like a game! Even if none of them buy from you right away, you'll still be on their radar. And the best part? It's super cheap!

*** EDIT *** I'm now going to teach how to get in the press, newspapers, online media and magazines. There is a big market for that. I will keep TV and radio to getting on for myself, and a handful of clients who's ethics align with mine, that upgrade to DFY and who are personally invited.

For those who have ways to charge monthly and annually for Skool paid communities… what platforms/ways do you have to charge annually? 💚

anyone have recommendation for this? PIA sometimes taking videos filmed in vertical > imovie > to get YT to register it as a short... tips, tricks, reccomendations? thanks!

I was asked the other day by a client what is the difference between a referral and a review on Google, Facebook, and Trip Advisor, and I have to admit I spent a good couple of minutes coming up with the answer. Then it occurred to me 𝘢 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘰𝘯𝘦 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥 𝘤𝘭𝘪𝘦𝘯𝘵 𝘵𝘰 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘵𝘩𝘦𝘺 𝘬𝘯𝘰𝘸. They believe the product or service that they purchased and are happy with might also be suitable for their friends, family members, or colleagues. 𝘈 𝘳𝘦𝘷𝘪𝘦𝘸 𝘰𝘯 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘩𝘢𝘯𝘥 𝘪𝘴 𝘢 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘶𝘣𝘭𝘪𝘤 𝘥𝘰𝘮𝘢𝘪𝘯 on a website or review platform. Reviews are usually a heartfelt and an in-the-moment expression of satisfaction or dissatisfaction with the product or service the customer has just experienced. The big difference is that once a customer has left a review it is there on the site for everyone to see. It continues to generate new customers day in and day out. So whilst a referral may directly lead to more business initially a good 5-star Google review for example could be responsible for many appointments and sales in the future years to come. You can ensure you get as many reviews & referrals as possible simply by asking customers for them. When a customer is happy with the service you have provided they are usually more than happy to recommend you to others (by word of mouth) or the digital equivalent is to post a review on a review site or sites. We have found the best way to get reviews is to send a 2-way text message to the happy client asking them if they would be kind enough to leave a review on either Google, Facebook, or another review site. This should be sent out around 30 mins to an hour after the sales meeting has been completed. It should be in the form of "an initial thank you for their custom" and then a simple question "Would you be happy to leave us a review? ..." Nothing complicated or pushy just a simple request. By getting the timing right most people who are pleased with the service they have received from your company will be happy to leave a review.

I've shared my website link, and I'd appreciate it if you guys would share your feedback. https://www.muhmdhashir.com/ If you have any questions or need assistance or guidance, please do not hesitate to contact me. +923128675798