Just got out of the call with @Harjot Singh Had an epic discussion on business planning and strategy for my brand at @brandingwithkim on Instagram Few things I’ve learnt : Start with the product and cultivate the content around it And decided to use my strengths as content topics instead of something I’ve never achieved - ultimately avoiding imposter syndrome from the get go. Initially I was planning to do a personal branding agency but realized I’ve never had enough experience to build this yet so we’ve moved onto - event planning; or - Merchandising As the two potential products I could build a value ladder on- great tips and thanks for the feedback today!! Loving that Harjot is chilling in Thailand carrying his business abroad is such a dream 🔥🔥 let’s keep grinding Gotta get on the call soon guys if you want to fix your curved up thoughts to a straight line↗️ 🙏

@Grace Kim Hey Grace, I was thinking about your journey. I challenge you if you wish to accept. I challenge you to post 20 reels on your IG before the end of this month. No perfection just pump content.

I crushed everyone obviously but it was great fun and I gave away all my game!! @Shonte McNeil and @Grace Kim it was fun, thanks for showing up! Maybe next week again?:P

"The Hook" The only way you can truly grab the attention of your viewers is within the first 3 seconds of the video. (Note: This article is focusing solely on Reels) This should be your absolute non-negotiable #1 priority when you are producing any reels. Depending on what is most comfortable for your usual video making some creators recommend to start with your hook first before moving onto filming b-rolls, scriptwriting, etc. But how do you know hooks work? Instagram's biggest method of tracking a reel's success is the watch time. Even though the average trending line is downwards to the end, having a hook that is 30% better and more clear to the viewer can result in 22% more retention time and a huge view count from hundreds to over 100k+ views added to your video. It is absolutely possible to have one video that leads you thousands, if not ten thousands of new followers to your profile, so ensure that your hooks are on point. So how do I make the perfect hook? I've been spending several hours on the psychology behind hooks, and found out that getting your video to go viral has little to do with luck but everything to do with the structure of your hook. Heres a little PDF I've attached, extracted with NotesAI, I got from a creator who has accumulated over 1B views and with nearly a milion followers adding all platforms together, explaining how to create the ultimate hook.

If you're serious about growing your brand or business on Instagram, you need to use the right content for the right audience at the right time. Here’s the strategy that works 🎉📕 Reels → Reach New People Reels have the highest organic reach. Use them for viral trends, storytelling, and quick educational content to attract non-followers. Carousels → Build Authority Swipe-worthy posts keep people engaged. Share value-packed insights, step-by-step guides, or personal experiences to position yourself as an expert. Stories → Convert Followers This is where trust turns into sales. Use polls, Q&As, behind-the-scenes, and testimonials to nurture relationships and drive action. The best strategy combines all three. Reels bring people in, Carousels build trust, and Stories close the deal.