Happy weekend! I'm doing something fun in Grow With Evelyn and I want to share the strategy with you because it's powerful. Watch the video below for the full strategy 🙌 As your membership grows, you add resources that start to become invisible. Your members might not even know they have access to amazing tools buried in your classroom. This is when you create a Hidden Gems classroom and highlight them. Here's why this works: ✅ Retention - Members suddenly see all the value they already have. It plants the seed of "there's so much more in this community than I'm using, I really need to get back into it." ✅ Content management - It's a low-effort way to overhaul valuable resources and make them timely again. I recorded fresh walkthrough videos putting each resource into context, so old content feels new without starting from scratch. ✅ Growth - You can sell this collection separately too. Run ads directly to it as a standalone offer while it also lives inside your membership. What I pulled into my Hidden Gems classroom: 📋 Skool Community Engagement Planner - Everything that actually moves the needle on community engagement in one planner with 7 post categories, real examples, and 4 weeks of worksheets. If engagement feels like pulling teeth, this fixes it. 📱 Asynchronous Voice Message Support Planner - One of the first offers I ever sold and how I got my first dollar in a brand new Skool. Perfect for an icebreaker sale or premium upgrade that's easy to deliver on your schedule. 💰 Themed 1:1 Session Offer Planner - A productized one-to-one session that creates cash flow AND content you can repurpose. Great for funding growth at the beginning or increasing customer lifetime value later. 🎨 Mockup Ad Template Vault - Gorgeous mockup templates that make your intangible offers feel real and desirable. These have been some of my top performing image ads since 2020. ✨ NEW: AI Mockup Prompt Generator - If you don't want to use Canva, this generator creates custom mockup ads for you. I actually made all the mockup images in this collection with it.

One of the best ways to grow is to support each other. So let's do that 👇 Drop a comment with: 1. Your Skool community name + link 2. Who it's for (in one sentence) 3. What members get when they join Then scroll through and join 3 communities that genuinely interest you. Not to game the algorithm. Not for a follow back. Because you're actually curious and want to connect with people building cool things. Let's help each other get those wins 🙌

Hello my lovely GWE members, starting Day 2 of my latest ad challenge for EverAds now 🤗 Even if you don't use the software... I think you'll find a lot of value in it. Today is all about audience growth first ad strategies. Come hang out live with me or catch the replay after ❤️ https://www.youtube.com/watch?v=PmXV6Du5BfA

In this one I break down the 8 insights she shared inside Grow with Evelyn that got her there, plus what’s actually happening on the Meta ads side that makes them work. A bit of what’s inside: 👉 why advertising things inside your community converts better than advertising the community itself 👉 how going from freemium to paid changes the quality of traffic Meta sends you 👉 the about page mistake that kills conversions even when the ad itself is great 👉 how artefacts can unlock higher tier sales and become some of your best performing ads The takeaway: small, marketable things inside your community are the real unlock, not another full community overhaul. Watch here: https://youtu.be/yZjGYSfagOM&views

I'm always looking for ways to help you win. If there's a video tutorial, template, or tool that would make your life easier... I want to know about it. Think things like: - A walkthrough on a specific topic - A swipe file or script you can use - A calculator, tracker, or planner - A prompt or AI tool for your workflow Drop your request below 👇 I can't promise I'll make everything, but your ideas directly shape what goes into the classroom