I took some first steps this morning…
Next weekend, my hubby and I are going on vacation for our 20th wedding anniversary. I have an important game plan when I get back and I took some real steps to bringing that game plan to life. In 2020, I started an apothecary business. The pandemic showed me I needed to become self sufficient. That I couldn’t rely on anyone for an income because the world has a way of controlling the way you earn. Where I work my day job, the pay is rough and the environment is very toxic. When I first started my apothecary, I worked 8 hours away from home and then worked the apothecary until just before I’d go to bed. I burned out in about 6 weeks. So what happened? I turned my focus away from my dreams in favor of the almighty dollar because I was terrified I’d fail if I left my day job. For a time, the apothecary resonated, slow as it was. But as I continued to grow, my dreams shifted. It started to become trendy to label toxic product as apothecary quality. I felt like it minimized my business that was truly natural and I started to disconnect from it. About a year ago, I had the distinct message I should rebrand. It took me months to decide exactly what I wanted my new business to look like. Eventually, many, many logos later, Stag & Stone of Idaho materialized. I had an immediate sense of excitement. I looked for the kinds of materials I wanted for packaging. I looked for how I wanted to present my product to the customer. I researched what people are looking for in body care right now and all the other departments I wanted to have, like candles, melts, jewelry, ritual tools, my books, etc. I emerged with a beautiful logo, otherworldly packaging, and a 5 product launch line-up to get started. I dragged my feet waiting for it to feel like the right timing. And it’s time. My daily grind is showing me how I’m not aligned with my job anymore and I’m simultaneously elated and terrified to do what it’s going to take. This morning, I got my website started, taking care of the little things so I can come back from my vacation and start building my shop for a launch on June 1st. Eek!! 😬