@Joanna Roberts I don’t think this should be a reason to delay starting. We use a Shure MV7, which costs around £350, but you can invest far less and still get the quality you need for your sessions. I’d actually recommend the wired Apple EarPods — the microphone is solid, audio clarity is good, and they cost about £20. For the camera, if you’re using a MacBook, its built-in camera is perfectly fine. There’s no need to go overboard on equipment for online consultations. You just need clear audio and a decent camera, ultra HD or 4K is a luxury, not a necessity. What camera device are you currently using?

@Joanna Roberts I'm glad the resource could be of benefit to you. Was there anything specific in the resource that helped you make that decision to focus on one area?

It was great to meet you on the coaching call, @Simmi Latulippe! Here are a few key areas I’d recommend focusing on to boost visibility and conversions: 1. Showcase more social proof: Testimonials or case studies that highlight real results will help build trust and credibility. Your audience needs to see other people, who were experiencing similar problems, reach their desired state as a result of your service or offer. 2. Drive more traffic to your content: A simple paid media campaign can put your message in front of the right people and build momentum faster. (No need to throw thousands of $ down the drain) 3. Start outbound social campaigns: As we discussed on the call, it doesn't matter how good your offer is if the right people aren’t seeing it. Targeted outreach to veterinary professionals can help get your offer in front of those who need it most. Let me know if you’d like help setting any of this up, happy to support where I can.