I’ve followed Alex Hormozi for years, but watching Hormozi get coached by Tony Robbins might be the best piece of Hormozi content I’ve seen recently. Usually, we watch Alex as the teacher. He’s the one breaking down business frameworks and logic. But in his latest sit down with Tony Robbins, the script flipped. Here is the moment that changed everything. Alex admitted that for years, his internal mantra for success was "F*ck Happiness!” Tony pointed out that Alex had hypnotized himself into believing fulfillment was unattainable, so he operated purely on push motivation: anger, duty, and logic. Tony’s reframe was simple but transformative: "F*ck Suffering!" Watching these two go toe-to-toe was fascinating. It’s rare to see two titans of this caliber operate with this level of vulnerability. We got to watch Alex get coached by the best in the world, and it was riveting. Has anyone else watched this yet? What was your biggest takeaway?

I’m currently sitting at #49 in the Alex Hormozi affiliate rankings. 🤞 The Top 50 get an invite to HQ for a full-day, free workshop with Alex Hormozi. We’re just 1 week away from the launch of his new book $100M Money Models… and I’m right on the edge. If you’d like to support me, please use my affiliate link to share the event and book with your network: 👉 https://shop.acquisition.com/pages/register?via=alexi15 As you know, I’m a big fan of Leila and Alex Hormozi, and I rarely ask for anything in my community but every click, share, and signup could be the difference between me making it to Las Vegas… or not. Thank you! 💜

by Alex Hormozi 1. Pain is the Price of Progress ⛰️ The fastest growth periods are often the most miserable. If you want to progress, you must accept the pain that comes with it. You can’t want growth and live an easy life. No pain, no gain. 2. Happy, but Not Satisfied 🙂 You're allowed to be happy before you hit your goal—just not satisfied. Stay grateful, but remain hungry. Happiness fuels productivity, and dissatisfaction pushes you to provide more value to the world. 3. Ignore Critics 🧏‍♂️ The average person will always try to keep you average. Many people want to see you fail because it justifies the risks they chose not to take. Only listen to those ahead of you. 4. Selective Productivity 🎯 Productivity comes from the things you choose not to do. The most focused people do the fewest things. Focus means eliminating everything that isn't your priority. 5. Fear vs. Regret ⚖️ Change is scary—but so is regret. Your life depends on which one you fear more. Fear thrives in vagueness. Break your fears down, plan your next two steps, and move. 6. Persistence Creates Timing ⏳ You can’t plan the perfect moment—but if you keep going, the moment will come. Starting creates conditions for opportunity. If you're good, you’ll never run out of chances. 7. Envy vs. Effort 🧠 You don't win by beating others—you win by becoming your best self. Your greatest threat isn’t your competition; it’s the mediocre version of you. Start by focusing on your customer. 8. Hard Conversations = New Opportunities 🗣️ Everything you want is on the other side of a few hard conversations. Learn to have them quickly. Trade short-term fear for long-term fulfillment. 9. Endure 🔥 The fastest way to become who you want to be is to enter situations where you have no choice but to evolve. Endurance is transformation. 10. Results Over Excuses 📈 Excuses are permission slips for mediocrity. Don’t do your best—do what’s required. You can always raise the standard. 11. The Hard Way is the Easy Way 💪 Shortcuts don’t lead to success. All good things come from effort. If you want to make a million dollars, endure a million dollars' worth of pain.

- Where are you from? - What’s your business? - What’s your next goal? - What do you want to learn? Let’s start a great discussion! Thank you. 🙏