Really enjoyed meeting a few of you on Thursday. A few people asked me to share what I've been working on, so I thought I'd start posting regularly in here. I've recorded a quick Loom walkthrough rather than just writing it out — easier to show than explain. https://www.loom.com/share/468d4e85407849a1bdac1424564ea9ac In short, here's what the system does: 1. Start with LinkedIn Sales Navigator to find every company that fits your ideal client profile — industry, location, headcount, job titles. 2. Export the data through Vayne.io — gives us first name, last name, job title, LinkedIn summary, and company description. All useful for personalisation later. 3. Run the list through a Make.com workflow that acts as a lead qualification assistant. It checks each lead individually against your ICP criteria and gives a verdict, a reason, and a personalised icebreaker. 4. Get verified emails through AnyMailFinder — hitting about 80% match rate at the moment. 5. Load everything into Instantly and set up a multi-step email sequence with A/B/C testing. Every email uses the icebreaker from step 3, so none of the emails are the same. 6. Track everything through analytics — opens, replies, opportunities. I've also got a cold email playbook I'm happy to share — just give me a shout if you want it. Hope you find this useful 🙏

Thanks @Adrian Cormican for pulling it together, really good to put faces to names and hear how everyone's getting on. Adrian kept introducing me as "the AI guy" which I'll take. My background is actually in commercial property (13 years, Chartered Surveyor) but I've moved into building automation systems for businesses. So I sit somewhere between both worlds. One thing that came up in conversation yesterday was automating the post-sales-call workflow. Instead of spending hours writing up a proposal, I have an automated workflow that does it for you. I'm just finalising how to roll it out but I'll share it on here when it's ready. Adrian, you also mentioned you've got a couple of workflows you'd want me to look at. Send them through and I'll have a look. If anyone else in the group has a process that feels manual, repetitive, or just takes too long, drop me a message and I'll put together a quick demo showing how it could be automated. No charge, happy to add value to the group. Looking forward to the next one.

Online is powerful, but nothing replaces a proper conversation in the room. Deals move faster, trust builds quicker, and the right introductions tend to happen naturally when you’re face to face. If you’re serious about finding opportunities, funding projects, or simply expanding your network with people who are actually active, this is where you need to be. On 23rd April we’re bringing developers, deal sourcers, and finance specialists together in one place. No noise, no spectators, just a focused group of people looking to do business. If you’ve been watching from the sidelines online, this is your chance to step in, shake hands, and start real conversations that can move things forward. Let me know below if you would like to come and I'll send you further details.

Anyone else juggling multiple site appraisals and losing track of where each one is at? I was running everything through spreadsheets and email threads and kept missing follow-ups with agents and landowners. Here's a simple system I set up that fixed it: 1. When I get a new site lead (email from an agent, referral, or a listing I find), I forward it to a dedicated email address. 2. That triggers an automation (Make.com, free plan) that extracts the key details: site address, asking price, agent contact, and any notes. 3. It logs the site into a simple CRM with a status tracker (new lead, appraisal in progress, offer submitted, under negotiation, dead). 4. Every Monday morning it sends me a summary of all active sites, what stage they're at, and which ones need follow-up that week. 5. If a site has been sitting in "appraisal in progress" for more than 7 days with no update, it flags it automatically. Total cost: free (Make.com free plan + HubSpot free CRM). Took me about an hour to set up. For anyone running multiple deals at once, this kind of system saves you from the embarrassment of an agent asking for an update on something you forgot about. Let me know if you want more detail on how to set it up.

Something interesting happened on Coffee Hour on Wednesday. @Markus Cox joined the call. I haven’t spoken to Markus for about five years, but he joined the group after receiving one of the emails and suddenly we were talking deals again. It made me think how many people sit on our mailing lists where we assume an email equals a conversation. Most of the time it doesn’t. It took a smaller room like this to recreate that connection. @Andy Everett also dropped in briefly. Unfortunately the Scottish countryside internet didn’t quite cooperate and he dropped off the call. But it was almost a very interesting moment. Markus and Andy, I suspect there is some real crossover in what you’re both doing. If you see this, I’d highly recommend the two of you connect. Moments like that are exactly why this group exists. The right people are often already in the room. They just haven’t met yet. That’s why these calls are worth turning up to when you can. Have a great weekend all. More in store for next week 💪