Hello! Welcome to the Synthesizer Skool. The goal of this skool is to help Educational Content Creators and Consultants reach Financial Freedom by mastering the META for the Great Online Game - Synthesizing. Start by checking out these links - Classroom - Roadmap - Mission - Resources - Impact, Income, Fun - University - Work with Andrew To kick things off, please comment below introducing yourself. Let us know: 1. Your name 2. What project you're currently focused on See you in the comments!
Hi! I am passionate about personal high performance and speak all around the world on the topic. I read prodigiously and apply and teach. So, synthesizing... But I love this way of looking at it. I have only listened to the first couple of vides but when @Andrew Kirby talks about not following trends, chasing down your passion and being irrationally passionate about it, I was literally saying, "Yes." With the pandemic, so many of my peer group have dived into the latest stuff... like LinkedIn advice or coach training or... input whatever is the latest trend today. I understand why, I do, but I have been passionate about this stuff for 30 years, speaking on it for 20+ and I want to spend my time snuffling out the truffles of wisdom that enable real change not playing in the mud of mediocrity.
Here's what the journey ahead looks like: Step 1: Make your first piece of content Step 2: Get in the habit of creating Step 3: Make your first dollar Step 4: Get 10,000 followers Step 5: Make $10,000/month Step 6: Financial freedom A note about habits: Reaching all six steps is possible, but it's a long road ahead. If you're only creating content for views, followers, or money, then you probably won't make it. In the beginning, you won't get those things. So you'll quit. The solution is to fall in love with creating. To create out of intrinsic motivation. Because you enjoy it. And just the process of creating helps you. A note about money: Money is important. But I don't think it's our end goal here. Content is growing exponentially. Our attention is limited. The role of the synthesizer becomes more important every single day. Our end goal is to commit to solving the 'disjointed knowledge problem' full-time. Now that's a meaningful goal. A note about $10,000/month: It is possible to earn much more than this through synthesizing, but this is roughly the point where your happiness stops increasing as you earn more. A note about Financial Freedom: The goal isn't to sit on a beach and drink cocktails. The goal is to use this freedom to make art. To create something beautiful for the other people on earth. At this point significant impact can be made. A note about "Celebrations": This community has exceeded my expectations in terms of energy and aliveness. I didn't quite realise how strongly being synthesizers would resonate with you guys. Thank you, sincerely, for your response. I've added a "celebrations" post category. I think this will add to the energy of the group. Whenever you hit part of the roadmap, make a post! We will keep track of how many people are at each level. Also feel free to post other celebrations not on the roadmap. Final notes: This roadmap is definitely not final. If you see any problems with it, comment below. If you can think of anything you think should be added, comment below.
Great plan. I like it. For me, this is a passion/hobby type thing... Will be linked to my business, for sure, but is not being looked at as that. Keeping it separate from revenue building activities :-).
I just wrote my first Twitter thread... It's all about Cialdini and his principles of Influence. If anyone wants to have a look, you can find it here... https://twitter.com/IAM10Mindset/status/1498258204454801413
@Daniel Reynolds About to hit the amazing audience of 100 people! LoL! I am finding it very good for finding an online (rather than in person) voice. The blandness of a lot of Tweets also helps me in the learning process for why some things fly and others do not. Much quicker feedback than the other medium. As I think I said before... I am using: Twitter to get my voice and try ideas. LI for work and about to change my approach on there.. Which leaves Youtube which I intend to use for video (at some point).
Thought it might be good to have a thread for those who are focusing on Twitter... I will do YT in the future and I do LI for work... But I wanted to get started in a medium that was written so I have started with Twitter. Is anyone else currently taking on synthesizing on Twitter? If so, let's chat...
Me: I set up a new Twitter account so it is solely focused on my core topics. I also wanted to get the right feedback from an audience that are dedicated to what I am trying to do. The new account is 7 days old as of today. Be good to share the journey if anyone else is playing on Twitter.
A few people have asked for my opinion on Ali Abdaal's Part Time YouTuber Academy (PTYA), so I thought I'd make a post here. Ali's a friend of mind, and a YouTuber with 2,750,000 subscribers. PTYA is a cohort-based course that shows you how to grow your YouTube channel to 100,000 subscribers. I made a honest review of it here. And I talk more about Ali Abdaal in this video. Having been through the previous cohort I can highly recommend purchasing it if you have access to the financial resources needed and are interested in growing a YouTube audience. It definitely exceeded my expectations. The course closes in a few days. The course is more than half full already. And Ali is increasing the price next cohort. Here's a link if you'd like to enrol. If you have questions about the course, feel free to ask away. I am an affiliate, but will only ever recommend paid products I have been through and loved. If you're uninterested in this course, or can't afford it, then no worries at all.
@Ethan Dodd So, first, I should say, I am a speaker so mostly used on stage but I use the same principle in sales emails... I looked at what the best do, then what seemed to work for me and then read about 20 of the best books and watched videos etc. Then went out and tried it. Some systems are just overly complex so I came up with this, which fits INTO the points in my Reply above.... 1) Background. Setting the scene. What is the starting point, what does the protagonist want etc. This ideally needs to paint a picture that the audience relate to i.e. Meet them in their world. All about rapport and them thinking, "I get that. I am there. That makes sense. I want that too. That's me." Or something similar. 2) The Challenge. All stories need a challenge. Something has to go wrong otherwise, who cares? This challenge needs to make sense to your audience, maybe be something they face, have faced, might face etc. Stories are often more powerful and engaging when there is some vulnerability in the story; your vulnerability. You were culpable etc. It makes you human and easier to engage with, empathise with, side with. It makes them care about you and your journey. It if mirrors their own, even better. 3) The A-ha moment. Not the band but the moment you realise there is a better way. This is usually down to an introduction of something or someone else. Often in films this is a mysterious stranger but could equally be reading a book, a moment of inspiration, a near death experience, or something more trivial. 4) The Outcome. What then happened? What was the resolution? What did you learn? How did you grow? What was the result? This result needs to mirror their own desired result. You can introduce mis-steps and further stages but I have generally found that unnecessary or that they just turn up naturally as you get better. Each step needs an emotion. The emotional roller coaster of this journey is every bit as important as the plotline.
I decided to focus on building a followers on Twitter. I focus on making content for the investing space. This is my first post, and I was surprised that person I tagged retweeted me. I got a significant amount of love for it. I ended up with 19 followers, 200 profile views, and 38k impressions. Not bad for my first tweet. I decided to now make a thread for each book I am reading. That thread has not gotten any attention. I will need to find other creative ways to interact with other accounts and gain more followers. I to create a book that will summarize the main thoughts from a few of my required readings and give it out for free. https://twitter.com/FinTechTony/status/1478592767953571840?s=20
@Alec Hawkins Agreed. It's a great group, Alec. In my case, I have been speaking all around the world for 20+ years but no real online plan and everyone just assumes I have it sorted... This community has really helped me to get my thoughts together. As for Twitter, there are some people crushing it and you can defo build a following that links across well with anything... Several of my peers are focusing on LI and Twitter... I've only been playing with it 3 or 4 days but, what I would say, is that it is more time consuming if you want to reach an audience on there not just take one with you. Or so it seems to me anyway. Very different though... It's little and often whereas Youtube is maybe more work to deliver less often. But I could be wrong.
The basic question here is whether one should start a new Youtube channel or try and revive an old one? Question: If you have an account with over 2k Followers and 350k views but that has been malingering for over a decade (so followers may be "dead") and a batch of videos about 18 months ago got under 100 views each (with promotion) - would you start again or try and wake it up? @Andrew Kirby Background: I have an old Youtube channel which I have had for years. Some of my early videos (15 years ago maybe) have had tens of thousands (in one case 230k) views. It also has over 2k Subscribers. This is all good for the ego and looks better than a startup channel BUT I returned to it maybe 18 months ago and posted some stuff and it was getting 50-150 views per video. Given I was pushing people to this, it clearly was getting NO ORGANIC views at all. It is fair to say my Subscribers could have all moved to Mars by now and even my video with 200k+ views has finally trickled down to nearly nothing. Research: There seem to be a lot of articles and videos about people reviving older channels and the positives of doing so but I think many of these people are playing into the fear of people of giving up their Followers. After watching a video by GinnyFears on Youtube about her IG channel (and various others), there is a school of thought that starting a new channel "on purpose" and growing it in one direction will do better than an old account that has been wallowing around... ... Because Youtube sees it as going somewhere rather than an old dog (as it were). It might be a little harder for people to click on to Follow as they will be the first but her stats suggested that it might do better. Current thinking: I have started my synthesizing journey on Twitter. I had an account with 6500 Followers but again it was dead so I decided to start afresh (3 days, 14 Followers. LoL.). There is actually something quite exciting about that.
@Corey Bennett Boardman Thanks Corey. It's impossible to know, isn't it? Would you have done better or worse on a new one? In her video about IG, Vinnie Fears compares her results to her friend who did not start from scratch. They both do well but the new account does better. She uses this as some kind of "evidence" but who's to say that she just didn't execute better? I haven't researched it yet for YT as I was starting on Twitter...
I'm playing around with a small Facebook community currently and thinking about moving it off to another platform. Hope this is okay but curious as this is an off FB community and on one of the platforms I am looking at... 1) What do you think of a free Community off Facebook? How easy do you find it to return when you have to go there deliberately? Do you prefer it? Or not? Etc. 2) What do you think of Skool as a platform, specifically?
@Connor Widmaier Two. One small paid which is mostly on WhatsApp (and Zoom). Second is the free one, still smallish (700 or so) but on Facebook. I am going to make this much more central to what I do and therefore considering moving it off to somewhere else for the benefits you discuss. Bit worried about the fact that there will be not high street walk bys (I was on FB so here I am) and that people have to go out of town to visit... But, as you say, much more purposeful...
@Andrew Kirby Ha! Ha!. A friend and I were discussing Skook (vs Circle vs Facebook vs Kajabi Community etc) and I said I was enjoying your work and you were using it. They took a look at your Youtube channel and their conclusion was that you can afford it!! LoL.
@Andrew Kirby I am loving this. My whole career has been about synthesizing but the way you have brought together several arguments and simplified it is spot on. I am hanging onto your stuff and listening to every word; fabulous. I am curious about your choices of platforms... Having done some digging, you seem to be massively onto Youtube, backing up with Twitter and then pushing to your own platforms. Unless I got it wrong, you're not playing much on FB, LI or IG or anyone else. I have already decided I am going to revert to Youtube but curious about why you chose Twitter over any of the (maybe more current?) other platforms? Or did I miss your presence elsewhere? The reason I ask is I am rationalising platforms and thinking about it now. Love to hear your thoughts...
Gosh! Kinda what I have been doing for 20+ years but not online. Looking forward to watching the videos and getting to know everyone. Oh, me... Dad X3, Yorkshire born & bred, high performance speaker (3000+ gigs, 45 countries), lover of Qigong, bit too keen on rope flow, passionate about books, fond of food (LoL). Excited to get into this... :-)
Should say... I have a YT channel which has been around for years. Not been active properly for years (never really, I just flung stuff on it) and the videos that did well are over a decade old. Needs a spruce up and clean up but not touching it (other than removing banners and some old videos and stuff) until I have worked through the Synthesiser videos.