Greed / Gain These words make people think of getting more: - Free - Bonus - Profit - Save - Reward - Wealth - Bargain - Jackpot - Luxury - Extra - More - Gain Fear / Loss These words create urgency or fear of missing out: - Warning - Risk - Danger - Crisis - Avoid - Stop - Lost - Failure - Mistake - Threat - Urgent - Last chance Curiosity These words make people want to know more: - Secret - Hidden - Discover - Reveal - Unknown - Little-known - Insider - Unexpected - Shocking - Proven - What happens next Trust / Safety These words help people feel secure: - Proven - Safe - Reliable - Secure - Trusted - Guaranteed - Honest - Clear - Tested - Easy - Supported Desire / Excitement These words make things feel appealing and energetic: - Amazing - Irresistible - Stunning - Powerful - Epic - Transform - Boost - Unlock - Dream - Win - Upgrade - Best Anger / Frustration These can work when you are naming a problem people already feel: - Annoying - Broken - Frustrating - Toxic - Messy - Overpriced - Scam - Waste - Worst - Sick of it A simple way to use them is: - Emotion word + benefit + action - Example: “Discover a simple way to grow faster.” - Example: “Avoid this common mistake.” A useful rule is to match the word to the goal. Use greed words for offers, fear words for urgency, and curiosity words for hooks