Morning Ezra, good work getting started. Good observation with the link in the bio. Many coaches use different funnels in their bio to convert their audience into leads. Sometimes the links take you to a direct booking form, and other times through a quiz funnel or DM funnel, which is when the leads end up coming to you. One thing I'd mention about the industry is that it's worth trying to focus on make-money offers over health and wellness offers. This is purely because make-money offers typically have a guarantee, which increases the likelihood of purchase, whereas fitness and health offers only guarantee a result if the client is 100% committed to themselves. Therefore, trust and belief have to be much higher on these kinds of offers.