How do you need to structure your landing page so that it works profitable for paid acquisition on meta? In this video Carl breaks down two landing pages that he and his team build for their clients that have been working extremely well. He is giving you the whole template with a step by step breakdown of every single section of every single element that is on the page. So that you can implement this for your own brand and increase your ROAS by increasing the CR and AOV of your landing page.

A couples of weeks ago Carl had a conversion with David Hunter who has a multi 7-figure company himself. They talked about the importance of data and KPIs for scaling companies. We put together the highlights of their one hour conversation into a couple of highlights clips, so you get the most value out of your time. You'll learn how to use data to improve your business KPIs with the insights Carl learned from working with over 200 8- and 9-figure companies.

Carl shares 6 landing page changes that made his clients millions of dollars in additional revenue. You'll get access to the presentation including all the mentioned SOPs and learn 1️⃣ how to analyze your customer data and 2️⃣ how to identify big leverage activities. With that you'll get a better understanding of what you need to change on your website in order to make more money. Most brands already invest a lot of money to run ads in order to get traffic. So why not optimize your funnel to make more money with the traffic you already pay for? 👉 You'll find this video in your Classroom as part of Module 9 as this process is KEY to understanding conversion frameworks!

This presentation is the recording of Carl's presentation at the ESS Mastermind by Alex Fedotoff. You'll learn about: 1️⃣ The psychological principles of how people buy so that you know exactly how to sell your products and services. 2️⃣ The A/B testing process to increase your conversion rate and AOV. 3️⃣ The concrete CRO tests that have generated millions in additional revenue, so you can implement them into your business. Let us know what you think in the comments!

How Carl and his team were able to grow their agency so quickly to 500k/ month and a global team of over 40 people? This is one of the questions Carl's friend David Hunter asked him in his recent podcast interview. In the video linked bellow, Carl shares the concrete steps you have to take in order work with the biggest brands in the industry and what's coming next for him now that his agency is at the spearhead of the CRO niche. Carl said, this is the kind of branding masterclass he wished for when he was just starting out.