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2 contributions to The Brand Is Strong
INTRO & HOMEWORK #1
Hello all! My name is Francesca and I'm a video journalist turn- ing content creator. I know I'm late to the homework, but the course and the live calls have been amazing, so I want to follow through. I've always been interested in the intersection of pop culture, politics, and society. I've created content in that space for work, but with others in front of the camera. Now, I want to start creating for myself with me at the forefront. MY PILLARS: Compassionate, Curious, Credible MY WHY: I want to make people interact with the media they consume more intentionally. I want to give people comfort and joy. Content I love: This is a video package I scripted for work on the economic impact Bad Bunny's PR residency would have on the island. Although I didn't voice the package, I really enjoyed writing it, and I felt so proud pitching this to my team. It felt great building out a pop culture topic into something with more depth that leaves viewers feeling smarter about an artist they like. I would love to do similar videos/topics for myself and talk more about the intersection of pop culture and politics, but I worry if I get too political, I'll get in trouble with work. So, I plan to stick to more pop culture, books, and music/k-pop topics for now.
INTRO & HOMEWORK #1
1 like • 5d
@Ashley Chang omg thank you so much! I really appreciate your kind words! I didn’t consider this package as a trend forecast but you’re so right! You helped me realize that is a skill I have and potentially something I’ll incorporate in my content.
Week 2 Homework
I thought I could get everything out and posted by Nov 1....but that didn't happen. Here I am anyway! It's about a 15 minute video, so long script. Content: Evergreen, it's about how life coaching and self-help courses brought me abundance in other ways than straight returns and how it doesn't always "add up" but it does matter. Anyone searching up "is life coaching worth it" or "infinite banking reviews" could stumble upon this and I give my true answer. Titles: - I spent $30K to improve myself - was it worth it? - Did I waste $30K on this?! - I spent $30K and got this in return. Script: Hook I have spent over $30,000 trying to improve myself, and here's what I have to show for it. 1. Life coaching: $1,000 So the first leap that I took was coaching. I spent $1,000 for 10 sessions of life coaching with this woman, and it was amazing. I felt heard, I felt validated. It was separate than therapy. I was actually doing therapy at the same time. In therapy, I could unload and unpack things. But with my life coach, I was able to dream. I had been laid off from a role, and I knew I didn't want to go back. She had really great ideas about how to structure my plans, my projects. I wanted to completely switch industries. I wanted to be delusional. She was telling me that it was possible. And it's not just because I was paying her. She had a lot of connections. She really saw the value in what I had to say. And as someone who recognizes patterns and industries, she also saw that there was value for me. So it was really helpful to have that professional look at where I wanted to go and be like, yes, this makes total sense. And with her, I was able to just gain enough confidence to look for the next leap. That was the biggest transition I ever made, and also probably one of the bigger leaps of manifestation that I had. I was leaving the world of advertising. I had spent seven years in it. After coaching, I felt it was really possible for me to go to an entirely different role, a different industry, and that was able to happen.
Week 2 Homework
2 likes • 6d
Hi Ashley! Great concept. I was immediately drawn in by your titles and wanted to learn more about the 30k you spent. Personally, I like the 1st & 3rd title the most and the 3rd thumbnail draws me in the most. I think the content of your video is really interesting but can I suggest a slight reframe. Maybe the first line could be “I have spent over $30,000 trying to improve myself and here's 5 things I learned.” I think discussing what you learned could help make the video a little more serving for audiences and let them know what they’ll get out of it. You’ve already kinda structured the script like a list and have a lot of beneficial information. Also, if you’re interested I could see this as a potential series/theme like:“I spent 10k on a life coach these are the x things I learned” or “I spent 10k on life coaches but watch this video for free.” Interesting topic and I can’t wait to see more.
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Francesca Mevs
2
12 points to level up
@francesca-mevs-2025
Creative at the intersection of pop and culture

Active 6h ago
Joined Oct 6, 2026
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