Hi, I'm Fisnik from Switzerland. I run @mrtravelife (228k, luxury travel), and together with my brother I run a small agency that produces Reels for a boutique luxury property in Switzerland (6 private houses, direct bookings through their own website). Spend today: 0. We don't run any ads for them yet. I only tested a small profile-visit campaign on my own account to learn the setup from your course. What's not working: I'd like to add Meta Ads as a paid service so the property gets more direct bookings, but I don't know how to pitch it. I have no ad results to show yet, and the property has never run ads. How would you pitch Meta Ads to a small hotel client like this for the first time? Start with a paid pilot, show a projection, or something else?