When I started posting, I thought I’d blow up fast. You know that feeling, first few videos, full of energy, you think people will finally see you. But they didn’t. 100 views. 2 likes. No comments. Every time. After like 3 months, I was close to quitting. I felt stupid posting and getting nothing back. But one night, I just told myself, “ok, maybe I’m not bad, maybe I just suck for now.” So I stopped caring about numbers. Started focusing on how to get better. How to make each video 1% stronger. And slowly, something changed. Not the algorithm, me. People started staying longer. Commenting. One video hit 10k, then 100k. Now I get it. Those 100 views were training. If I quit back then, I’d never even find out what I could be.

After months of creating short-form content, I’ve realized two things that completely changed the way I look at growth. They’re simple — but brutal. **1. Consistency is everything. Not because the algorithm rewards it, but because you do.** Consistency isn’t about views — it’s about calibration. Every time you post, you understand the platform a little better. You start seeing patterns: what hooks people, what kills retention, what your tone actually feels like on camera. Most creators quit before consistency starts working. You don’t see the feedback loop until you’ve posted enough times to earn it. The truth? Your 50th video teaches you things your 5th never could. Consistency doesn’t make you grow — it makes you worth growing. **2. Your video needs to be (almost) perfect — or it dies.** Short-form has zero forgiveness. People scroll in milliseconds. If your lighting, pacing, hook, or audio are slightly off, they’re gone. “Good enough” doesn’t exist anymore — especially when you’re competing with 100 creators who are good enough. Perfection doesn’t mean flawless editing. It means clarity. The viewer instantly understands what you’re saying and why it matters. And here’s the paradox: the only way to make perfect videos… is to make hundreds of imperfect ones first. It’s a cruel game — but it’s fair. Because every post is another rep. And those reps separate creators from casuals. What’s harder for you: staying consistent, or making each video your best?