by Alex Hormozi 1. Pain is the Price of Progress ⛰️ The fastest growth periods are often the most miserable. If you want to progress, you must accept the pain that comes with it. You can’t want growth and live an easy life. No pain, no gain. 2. Happy, but Not Satisfied 🙂 You're allowed to be happy before you hit your goal—just not satisfied. Stay grateful, but remain hungry. Happiness fuels productivity, and dissatisfaction pushes you to provide more value to the world. 3. Ignore Critics 🧏‍♂️ The average person will always try to keep you average. Many people want to see you fail because it justifies the risks they chose not to take. Only listen to those ahead of you. 4. Selective Productivity 🎯 Productivity comes from the things you choose not to do. The most focused people do the fewest things. Focus means eliminating everything that isn't your priority. 5. Fear vs. Regret ⚖️ Change is scary—but so is regret. Your life depends on which one you fear more. Fear thrives in vagueness. Break your fears down, plan your next two steps, and move. 6. Persistence Creates Timing ⏳ You can’t plan the perfect moment—but if you keep going, the moment will come. Starting creates conditions for opportunity. If you're good, you’ll never run out of chances. 7. Envy vs. Effort 🧠 You don't win by beating others—you win by becoming your best self. Your greatest threat isn’t your competition; it’s the mediocre version of you. Start by focusing on your customer. 8. Hard Conversations = New Opportunities 🗣️ Everything you want is on the other side of a few hard conversations. Learn to have them quickly. Trade short-term fear for long-term fulfillment. 9. Endure 🔥 The fastest way to become who you want to be is to enter situations where you have no choice but to evolve. Endurance is transformation. 10. Results Over Excuses 📈 Excuses are permission slips for mediocrity. Don’t do your best—do what’s required. You can always raise the standard. 11. The Hard Way is the Easy Way 💪 Shortcuts don’t lead to success. All good things come from effort. If you want to make a million dollars, endure a million dollars' worth of pain.