🚨 FACEBOOK & INSTAGRAM CHANGES 🚨 I want to make everyone aware of an important change that could affect how your content performs. Meta (Facebook) is continuing to prioritize content that keeps users on Facebook and Instagram instead of sending them to external websites. Because of this, many creators and business owners are seeing reduced reach on posts containing external links, and Meta is testing new limits on link sharing for some professional accounts. (Social Media Examiner) ⚠️ If you receive a notification that your account or content has been restricted, don’t ignore it. That is a sign your account or post has been flagged for review or has triggered one of Meta’s systems. Review your Account Status and Account Quality to understand the reason and avoid repeated issues. (Facebook) ✅ DO: • Create content that educates and starts conversations. • Encourage comments instead of immediately sending people off the platform. • Use your bio link, Stories, or DMs strategically. • Install a Meta Pixel on your website if you plan to run ads. • Review your Account Quality regularly. 🚫 AVOID: • Filling flyers with website URLs. • Constantly saying “Click the link.” • Making every post look like an advertisement. • Repeatedly posting the same promotional content. 💡 Reality check: Organic reach is becoming more challenging. Many businesses are finding that paid ads are becoming a more important part of their marketing strategy if they want consistent traffic to their websites. That’s why having a Meta Pixel installed now is so important, helps you track visitors and improve your ad results when you do advertise. (Social Media Examiner)

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