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Easy Breezy FB Ads for Authors

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Have a book you want to sell using FB Ads? Get started with this free, low stress method of running your first FB Ad campaign. No Bro Marketers Here!

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1140 contributions to Writing Wives Author Empire
The Money Maker Backlist Map
A new plugin drop! "Which book should you actually advertise? 🗺️" — names the budget-draining mistake (ads to the wrong book), then makes the requirement the differentiator: "The difference between this and every 'advertise your best book!' tip? It runs on your actual numbers. … No read-through, no map — because a Money Map built on guesses is worse than none." Run your series through the Ad Profit Dashboard to get your read-through → feed that into the Backlist Money Map to decide which book to scale. Two tools, one money decision. A new plugin just released for VIP! It'll take you through read through prompts to help you decide which data, what series you have (that's just sitting there) is your money maker waiting for the ad engine to REV IT UP!
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The Money Maker Backlist Map
What's New?
I uploaded all of our beginner modules in the classroom for the Beginner FB Ad Course. Please check it out! If you are not sure what to look for after you setup your ad, look for the Module 'Before you Muck with your Ads' It gives you clear data points for 24 hours, 3 days, and 7 days. If you want the Ad Skill that makes this EASY to identify, comment below!
What's New?
0 likes • 7h
@Siân Upton Here it is! Claude Cowork can install it for you.
0 likes • 4h
@Charlotte G You're welcome!
Mind sharing your best Amazon blurbs
Hey all, would you be so good as to share with me your best Amazon selling blurbs. I need to get some visuals to study. I am not sure tropes, etc, will work in my blurb - as I write historical fiction. But, I'd like to see what other people are having success with. Thanks :)
0 likes • 7h
Here is a fun cozy one: Fall in love with Maplewood—a town where autumn is forever, the coffee never gets cold, the leaves are always crunchy, and pumpkin spice fills the air. At the heart of Maplewood is Ella, owner of the beloved Maple & Spice Café, who’s determined to host the best Harvest Festival yet. But days before the event, disaster strikes: her grandmother’s heirloom maple syrup goes missing. Now, Ella must race to solve the mystery, or risk losing her family’s legacy—and the festival. With the help of her fun-loving friends—Sarah, Ivy, and Helen, aka The Cinnamon Roll Squad—Ella uncovers rivalries, hidden secrets, and even a mysterious map that hints at long-lost magic. But can she track down the syrup before time runs out? Packed with warmth, whimsy, and a dash of magic, this cozy mystery is perfect for fans of Gilmore Girls and charming small-town adventures filled with friendship. So grab your cider, snuggle up, and get ready to be enchanted by Maplewood.
0 likes • 4h
@Justan Autor You could, but make sure you like my first rework, first!
Keep an eye out right here
The 7 Day Ideal Reader Challenge kicks off this July! If you THINK you know your ideal reader, this will really help hone it in. Who is excited?
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Keep an eye out right here
Traffic vs Sales
Is it only my bad luck, or does anyone else here notice that when they go for traffic, the purchases are minimal, if any, yet, with sales, its a bit better? I have noticed several times now that traffic campaigns for me - sending direct to Amazon (even on my 1st edition, which had 12 reviews at that time) - just don't cut it. When I go with sales objective to my landing page, I seem to get better traction - though still minimal. I see all the time on here people sharing their dashboards showing sales & reads via traffic campaigns... Is it me, is it a curse? Or is it just that traffic campaigns do not suit my genre?
0 likes • 10h
I think Traffic ads aren't suited to your books, if your genre mashing, or not hitting tropes the way readers want in your blurb, they will pass it by. For whatever reason, your sale ads are winning with your landing page. So I would say, stop doing traffic ads. Focus on sale ads and lead ads.
0 likes • 9h
@Justan Autor Historical fiction is a hard sell to those who don't already lean that way, especially if it isn't historical romance. It just is what it is. I'd say our methods work for more genres than it lists (like cozies, erotica, etc) but if you don't lean into visuals the right way, it's true, the sell will be harder. It's why we don't take historical/literary/women's fiction, clients directly. If I wrote historical fiction, I would not advertise it as such. I'd dress it up to fit in another genre if I wanted a lot of sales. (I do this too with my dystopian books) Depending on the direction of the fiction, I'd dress it up as a historical thriller or a historical romance, etc. I read a lot of historical mysteries with a female bent but it is almost always packaged more of a mystery than it is dressed up as historical. And they are exclusively Tradpub. I've never found any worth reading outside of trad because I am looking for a very specific formula or it won't work for me. If you really love writing historical and want to represent it as such, you probably will have a harder time selling them with straight FB Ads. That's why I'd lean into lead ads and sell to them once they are on your email list. It is easier and more of a soft sell. I always assumed from your covers and such that your books appeal more to a UK base (like Quirky British books?) than a wide American audience. Which country are you targeting? Not sure what ad style you're currently using but I would lean into Character driven emotion ads, or even POV ads, rather than a standard 'blurb - plot ad'. Hooking people with emotion is easier, and probably light on the historical details.
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Jill Cooper
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@jill-cooper-4892
The Writing Wives course on self-publishing, marketing, and Facebook Ads to huge profits and life sustaining abundance!

Active 2h ago
Joined Mar 6, 2024
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