When it comes to cold outreach, it’s got one YUGE problem. They have no idea who the heck you are. Even with lumpy mail crushing it for us… There’s still that tiny window where the prospect opens the box and thinks… “Who the hell is this person?” Now… the letter does its job. The gift does its job. But imagine if they ALREADY recognised your name before the box even landed. My hunch is that results will be WAY higher. So that’s what we’re building. A LinkedIn tool that will automatically connect with your prospect BEFORE the gift arrives And start building that relationship immediately So when they open that package… You’re not a cold, nameless agency anymore You’re that person they just connected with :-) Now… 👉🏻 Some fun work for ya if you’re up for it? IF we know how to “lube up” leads… So MORE responses… And having them PLEASED to reply becomes a usual occurrence for us… Where ELSE might this “Lead Lube” strategy help? Dan

Ditching alcohol for lumpy mail. Instead, I'm sending quality socks + handwritten card + $100 Amazon gift card to book meetings with business owners. I have the Amazon code and will give it to them at the beginning of the meeting. Doing 5x/week. The 'foot in the door' angle is intentional and resonating. Tracking results weekly. Anyone else testing unconventional reactivation tactics?