124k cold emails in 3 months
Cold email isn’t dying. It’s getting sharper. Last 90 days inside my agency: 124,000 emails sent 27,000 prospects 60 meetings booked 9 clients closed No hype. Just math. Here’s what actually made it work. First: volume with structure. → 4 emails per contact → 2,000 emails/day → consistent sending, no spikes Second: real infrastructure. → 200+ inboxes → Google Workspace + Microsoft → separate domains → nothing tied to the main brand Cheap setups get banned. Proper setups scale. Third: testing in production. → multiple variants live → kill losers fast → double down on winners No guessing. Just feedback. Fourth: personalization that matters. → job role → company size → growth stage → clear relevance Not “Hi {{FirstName}}” nonsense. And the pivot most people miss: Step 3 in the sequence. That’s where deals are won or lost. New angle. New hook. Same offer. Cold email isn’t a dinosaur. It’s a machine. But only if you respect: → deliverability → volume → personalization → testing Otherwise, it’s just noise. 👇 what’s your current reply rate on cold email?