EVERY TUESDAY AT 2:00 EST part of the free tier within the community. https://us06web.zoom.us/j/86946435263?pwd=aLBoMoN3bRcQrkVTWCH3MZviqfqdnu.1

What’s the ONE thing you’re overthinking right now in your business (or leadership)?

I had a conversation yesterday that reminded me of a pattern I see everywhere: People want outsized outcomes… but try to win them with average inputs. They want to charge premium… but show up standard. They want referrals… but produce no evidence worth talking about. They want to be chosen… without doing anything that makes the choosing obvious. The truth: Most markets aren’t won on effort. They’re won on signal. The signal is: “I’m the kind of person who delivers this level of work.” And unfortunately, you can’t fake that signal for long. You have to pay for it. With money, or time, or expertise, or sweat, or risk. When people hesitate, the hesitation usually isn’t about cash. It’s about identity: “Do I see myself as the kind of person who does it at that level?” Cutting corners protects margin in the short term, but destroys positioning in the long term. Here’s the question for us as a group: Where are you currently under-investing in the very thing you want to be known for? Is it: - Production value? - Customer experience? - Fit and finish? - Follow-through? - Proof of work? - Storytelling? - Performance? - Talent? - Assets? - Training? - Hospitality? - Something else? Drop yours below. Curious what comes up.

Tuesday 2:00 EST (the link is in the calendar tab) I want to talk briefly on my philosophy of Leave No Doubt. This will be a brief intro then Q&A coaching call, expect 20-30 minutes max. So we’ll take questions live, but also, you can drop some in the comments here 👇👇 which we’ll address. 👉👉What are you struggling with? What are you uncertain about? uncertain about your offer or pricing? How to communicate your value? The power of this club will be the community support so let’s get engaging! -Brian PS: bring a friend! This a free group - so easy. And there’s power in the numbers. 34 members already - What a great start! I hope to see you all on the call!!