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The Facebook Ads Clinic

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META Ads Mastery

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58 contributions to META Ads Mastery
How much are you spending on Meta ads? 🤑📈
A lot of brands have a hard time scaling past $100/ day. We're here to help you scale. TJ and I have been discussing the best content to create for you guys, and honestly, a lot of content recommendations, scaling strategies, # of campaigns you should launch etc relies on the volume of data in the account on a monthly basis. Answering this question will help us determine the best content and tips to share with you all!
Poll
17 members have voted
1 like • 13h
@Cody Boudrero thats awesome!!!! what business are you in?
1 like • 12h
@Cody Boudrero thats awesome! Sounds like you're killing it! Happy to answer any questions you may have- feel free to post in the main thread. Also, would love to hear about what has been working well for you- lots of local service business here in the group. Happy to have you!
Ad Fatigue
Ive had an ad crushing for several months now but its starting to fatigue. Do i create another adset for testing new creatives?
0 likes • 14h
I would just add the new creatives into that same ad set. Whats your budget at for that campaign? How many other ads are in your existing ad set? When you launch new ads in the ad set, don't turn off your old winning ad. Sometimes adding in some fresh supporting content can ease some of the pressure on that asset and performance improves.
0 likes • 13h
ok yeah i would totally just launch new versions in that same ad set!
🚨B-Roll Ad Template for Ecomm and Lead Gen 🚨
Sell the feeling. Sell the lifestyle. Sell nostalgia. This works well for all businesses. Take your b-roll and put a text overlay where the last word/words swap as the b-roll shifts. Why this works: ✅ Pattern recognition + interruption. When the brain recognizes the repetition/ trend, it subconsciously waits for the change = high hook rate. ✅ Native feel on FB and IG. Simple B-roll. No overproduction. Feels organic to the feed. ✅ Easy to replicate for all businesses and different messaging. Works for ecommerce, local services, info products, literally anything. Some examples: - For an ecommerce brand: The perfect socks for...Christmas morning, school drop off, kitchen dance parties. Play different b-roll showing each of these moments. - For a roofing company: Keep your _____ protected (movie nights, morning breakfasts tables, late night studying etc). B- Roll of a roof on a house and then cuts to showing different scenes you want to feature. Sell the fact that a sturdy roofs don't serve just a practical purpose, they protect the things that matter most in life. If you want help coming up how to apply this ad to your business, drop your business and URL in the comments and I'll help!!
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🚨B-Roll Ad Template for Ecomm and Lead Gen 🚨
🚨Graphic Ad ideas for Roofing/ Contractors 🚨
All of these ads have been live for 360+ days. While we don't have access to the ads performance data, its safe to assume a company wouldn't leave an ad running for thousands of days if it wasn't working. 😉 Here’s what they have in common: ✅ Clear Offer Front & Center“Starting at $4,999; $149/mo; $99 per mo”. No guessing. Super transparent. ✅ Big, Bold, High-Contrast Text. Easy to read. Not too wordy. ✅ Strong Visual Proof. Before & after photos, clean, beautiful homes, real customer reviews. Don't need to overcomplicate it with jargon or flashy images. Let users see a house that looks like it could be in their neighborhood. ✅ Local, Practical Messaging. Just: “We replace roofs. Here’s the price. Call us.” Roofing and local contractor ads win when they are: Simple, direct, offer- driven. Comment down below if you are in roofing/ local business! Here are links to the live ads so you can interact: - https://app.foreplay.co/share/ads/DBuyvaG9it0iKPXK3r51?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 - https://app.foreplay.co/share/ads/4rgOx4DDsz1WESK4g88Y?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 - https://app.foreplay.co/share/ads/0NjIUXC5PqPYdp5vszRE?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 - https://app.foreplay.co/share/ads/kgh9kn5q8poI49bJJWER?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 - https://app.foreplay.co/share/ads/TUHaHxpd50tqsG5SAzOS?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2
🚨Graphic Ad ideas for Roofing/ Contractors 🚨
3 likes • 2d
@Mike Diorio @Cesar Navarro here are links to some of the ads we discussed on our live call Friday! Let me know if you have any other questions!
Need help with ads
Please someone tha has experience in running home service like roofing siding gutter ads please help me I’ve generated my client 1 lead the other lead was a person who wanted it done in like a month or so I gotta perform for this client if I can it will be big for me as he said he’s working with a real estate guy that’s how he gets most of his jobs but the guy is taking advantage of him so he’s gonna need more work to come in with fb ads please help me yall
Need help with ads
0 likes • 4d
Hey @Cesar Navarro couple thought/ questions: - How long have these ads been running? - How many campaigns are you running + whats the daily budget per campaign? How many ads are live in each campaign? - what are your CPMs? - Your CTRs are definitely a bit low for what we would want to see- I would recommend adding some additional assets in the mix and updating some messaging. You should prioritize some videos of real people, selfie videos, testimonial graphics etc should run alongside what you already have in the mix. - The first asset you shared has some confusing messaging. I would update the on image main headline to say "#1 Gutter Pros in Sioux Falls" . Change it to say "Get $250 off for a limited time" and change the on image CTA to "Get Instant Quote" to simplify the text
1 like • 4d
hey @Cesar Navarro we are hosting a live call at 4:30pm ET. If you want to hop on, we'd be happy to do a quick audit!
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Marlee Anderson
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@marlee-anderson-1031
Digital Marketing Specialist

Active 11m ago
Joined May 4, 2024
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