Jay Carter

Most contractors think that if they just post more, the phone will ring. It won't. And if you're pumping out content that looks like an ad, blends in with everything else, or tries too hard to look polished, the algorithm is already burying it. This week, Jay broke down why most contractor content gets ignored — and what to do instead to actually turn posts into leads. Real content beats perfect content. Authentic beats produced. And consistency beats everything. 🔥Here's what we covered: -Crappier is better. The polished stuff gets scrolled past. The raw, real, filmed-on-your-phone content is exactly what the algorithm and homeowners actually want to see. -The formula that works every time. Problem. Solution. Call to action. That's it. Stop overthinking it and start using it. -Contractors have an unfair advantage. Your competitors aren't making content. The algorithm is starving for it. Right now, showing up consistently puts you miles ahead without spending a dollar on ads. -Your organic content is cutting your ad costs. Contractors with a solid organic presence pay up to 5x less per lead on paid ads. One feeds the other, and most guys are leaving that on the table.