First job booked today. Two weeks after starting ads. 25K in estimates sent out and the jobs are starting to book.

It takes some effort and a few thousand dollars but I think it’s worth getting a CDL. So that’s off the list. Now we press on to the next task…💪🏼

Met with a contractor today that does fire mitigation by hand (no machine). He wants to collaborate with us since he does not want to buy equipment. Trying to figure out a fair way to work together? He is also a general contractor. I was thinking of billing him with a 10% discount if he brings us in on a job. Does that seam reasonable?

The hardest part of building a real business is not what you say “yes” to. It’s what you have to say “no” to. If you’re like me, “shiny objects” are real. New machines. New ideas. New services. New side business. The toughest part? You could probably do most of it pretty well. But that’s what makes it dangerous. Discipline for guys like us isn't about “waking up early” or “working hard” — that's in our DNA Discipline is this: Being able to look at all the fun, new ideas and say, “No. I’m going to fix the one hard problem in my business first.” In your business, the thing you NEED to do almost always feels harder than the thing you WANT to do. Why? Because you don’t know how to do it yet. Or maybe you kind of know what to do… but you know it will take longer than you want. So instead of addressing the "hard thing" head on, most operators: Buy a new machine or attachment Research "better" machine upgrades or HP options Start a new service (like excavation) Switch to a new service area Tinker with new software to “optimize” the backend But the truth is, we just need to be honest and ask: 1. What is actually holding my business back right now? 2. Am I spending my time fixing THAT thing? If cash is your bottleneck, you fix your prices until you make real profit If leads are your bottleneck, you learn how to market better until more leads come in If closing is your bottleneck, you call/text leads faster until you start winning more jobs Not “another project.” Not “build a house on the side.” Not “add a second business.” Not “research the latest high-flow technology” The question is not, “What else could I do?” The better questions are: “What's the bottleneck in my business right now?” “What am I not doing because I don't know how?” Step 1: Tell the truth about the single most important problem in your business that is: - taking way too long to fix, or - you really don’t know how to fix Step 2: Bite down on that problem like a log in the grapple and don’t let go until it’s in the pile.

FB ads went live today. 2 leads within 10 minutes. First one called back in under 2 minutes, going for onsite visit this weekend. Second one not available till this evening. Hired Jacob and the team at Rise, following their directions and it's working.