@Karin SchoemanI did not want to just comment on your bold move. I wanted to shout it from the rooftops. Day 3 of 90. I gave the community a nudge. Do the one thing you have been postponing. Before your mind steals it from you. Before you talk yourself out of it one more time. And Karin showed up. Not when it was comfortable. Not when it was perfect. She showed up with a speech impairment and she sent the video anyway. Unfiltered. Unedited. And she said exactly what needed to be said. That is not just a bold move. That is identity in action. This is what AVA does. She does not give you something you did not already have. She pulls the gold from what has been hiding inside you all along. Karin already had it. She just needed something to help her see it. I am so incredibly proud of you. This community sees you. I see you. Comment below and let Karin know what her courage stirred in you today.

The power's been off since Monday morning early and honestly, I have no idea when it's coming back on. I made the call to postpone tonight's mastermind, and that decision alone reminded me of something I clearly needed to be reminded of. We plan so confidently, don't we. We schedule and structure and commit like the ground beneath us is always going to hold. And then a storm rolls in and suddenly the things we never once thought twice about, electricity, connectivity, just being able to show up the way we intended, become the whole conversation. I'm writing this from a coffee shop where the queue to the plugs keeps getting longer, because we're all rationing our little slice of normal, and what keeps coming up for me is how quickly we forget to be grateful for ordinary. Not the big wins. Ordinary. A hot shower. The lights coming on. The meeting that just happens because nothing got in the way. Storms don't arrive to destroy you. They arrive to remind you what you've stopped noticing. And for me, right now, it's so much more than electricity. It's climbing onto my roof in gushing wind to secure it, because if I didn't, we were likely going to lose it entirely. Adrenalin rush is an understatement. It's getting into a warm bed and actually feeling the weight of that gift. It's talking with my kids in the dark, all of us present in a way we wouldn't have been if the WiFi was on. It's pancakes and hot coffee on the gas stove, and a kind of connection that screens don't make room for. Whatever you're not grateful for, you are choosing to overlook. I'm looking forward to being back with you all properly, but for now, the real conversations happening with the people stuck in this storm with me are proving to be a blessing I know I'll carry for a long time.

There are petitions we carry in our hearts that we haven't even fully named yet. Not because we're hiding them, but because sometimes they live so deep that even we don't have the words for them. This year I turn 50. And when my family asked me what I wanted for my birthday, I genuinely didn't have a list. Not because I have everything, but because what I wanted, I couldn't even articulate. Then yesterday happened. My daughter, who recently got engaged and is planning to move on with life, and take her beloved Milah with her, our golden girl who has become so woven into the fabric of our home, gifted me my very own Golden puppy called "Zeeva Mae." (Coming soon!!) I don't think she fully realized the weight of this gift. She didn't know she was handing me the exact thing I didn't know I needed. Something to hold, to love, to call my own. Because I didn't even have the words to express what I was quietly grieving the thought of losing both of my girls at once. My daughter stepping into her own life and Milah going with her. My two girls. One move. A grief- and joy- I hadn't even let myself fully feel yet. And yet somehow, Grace knew. Last night I couldn't sleep. I just lay there thinking about how this works. How the secret petitions of our hearts, the ones we whisper without even fully hearing ourselves, have a way of being answered in ways we never would have scripted. Don't stop whispering yours. Even when you can't fully articulate them. Even when you think no one could possibly meet them. Because alignment doesn't always announce itself. Sometimes it just quietly appears, wrapped in something you didn't even know you were waiting for...🐕

There’s something about this time of year… Easter has a way of gently reminding us to slow down. To take a step back. To breathe a little deeper. To reconnect with what really matters. Life gets busy. We chase goals, build businesses, stay connected through screens… And while I’m incredibly grateful for technology and everything it makes possible… This weekend is a quiet reminder: Don’t forget the One who gave us life in the first place. The One who gave us grace, purpose… and eternal life. It’s also a time to come back to the people around you. The conversations. The laughter. The presence. Not rushed. Not distracted. Just real. Maybe this Easter is your moment to realign. To check in with yourself- not to achieve something, but just yo be. To remember why you’re doing what you’re doing in the first place. Because when that is clear again… Everything else starts to fall back into place. Wishing you a peaceful, grounded Easter weekend.

The 1 April has always been a big date for me personally- and not because it was April fool's😉. Now even more than before. You see this has always been my anniversary. I got married on this date and exactly 25 years later on the same date my divorce went through. Something I never would have imagined would happen to me... today exactly one year ago... I made a life decision. The kind that comes from somewhere so deep inside you that you can't explain it to anyone — you just know. I walked away from something that had been my life for 25 years. Something familiar. Something I had built my entire identity around. And from the outside, I'm sure it looked like chaos. Like loss. Like starting over. But on the inside — even in the middle of all the uncertainty — something felt different to anything I'd ever felt before. It felt aligned- I had to look it up to fully understand... Alignment= When your decisions, actions and behaviour supports who you are choosing to become. And that's the only word I have for it, even now. Not easy. Not painless. Not without cost or loss. But aligned. Like for the first time in a long time, what I was choosing was actually reinforcing who I was becoming — not who I had been, not who people expected me to stay. A year later, I have rebuilt. Not just my business, not just my circumstances — but me. Who I am. How I show up. What I believe I deserve. What I'm willing to settle for. All of it has shifted. And I want you to know that I don't share this lightly. I share it because I know some of you are standing at your own version of that moment right now. That quiet pull towards something that's true — even when it's terrifying. Alignment will cost you something. It always does. But what it gives you back is yourself. SJ