You'll know (from my earlier post) that the Google May 2026 core update has been rolling out this week. I've been doing a deep dive into it, and the short version is this: Google is getting better and better at asking one question before it ranks anything - who is behind this content, and do they actually have the right to be talking about it? That's what EEAT is. Experience, Expertise, Authoritativeness, Trustworthiness. It's not a checklist you bolt on at the end - it's the foundation of how Google decides whether your site deserves to be seen. So I'm updating Djangify to make sure every site we build is EEAT compliant from the ground up, and I'm adding more EEAT into the Traffic Generation classroom section so you know exactly what that means for your site too. The good news you might not realise you have NO DEGREE OR FORMAL QUALIFICATION? NO PROBLEM... Before you panic about not having a degree or formal credentials: Google added that first "E" for Experience specifically so that people with real-world, lived journeys wouldn't be overlooked. If you've spent ten years figuring something out, raising something, surviving something, building something then that all counts. It counts in a way a textbook qualification often doesn't, because Google knows that a real human story answers questions that academic content never touches. The only people Google is actively trying to ignore are faceless sites writing about topics they've never lived, touched, or properly researched. If that's not you, you're already ahead. WHAT I AM ADDING TO THE CLASSROOM I already have some what is EEAT information under Traffic Generation. I have created a folder specifically for EEAT that will cover What EEAT actually means in plain English and why the May 2026 update makes it more urgent than ever How to build your EEAT profile — whether your authority comes from lived experience, functional expertise, or a combination of both How to write an About page that works for Google's quality raters, not just your readers

https://www.youtube.com/watch?v=py43k-mSG7s and excellent advice for living In this interview Kevin Kelly — the guy who wrote the original 1000 True Fans essay — said something in that I keep coming back to. He said: even if your thing is one in a million... the Earth has billions of people on it. Which means there are at least a thousand people out there who want exactly what you have. One. In. A. Million. And you still have enough. So if you've been quietly telling yourself your niche is too small, too weird, too specific, too late, too whatever here's evidence of the maths disagreeing with you. You don't need everyone. You never did. You just need your people. And they exist. That's what this group is built on. Not chasing a crowd. Not going viral (although who would complain if you did!). Just finding the people who were already looking for someone like you and making sure they can actually find you. What's the thing you've been telling yourself is "too niche"? Drop it below. I'm genuinely curious. 👇

Google made a major update to the way it is going to present search results and boring or not you need to pay attention if you have a desire to sell digital products. The primary focus of the update is to work on surfacing relevant, trustworthy, and expert-authored content while demoting mass-produced AI spam and low-value aggregator pages. What does that mean? They are looking for originality. They want you on your own website, talking about your expertise, sharing your stories and stories that explain the transformation of your clients. They want snippets of audio, video and unique blog content. They want information that AI would find impossible to put together because it comes from you. Content that could only have been written by you, from your lived experience. They want case studies, downloadable media, expert research - for a solopreneur they want a lot - but if you are an expert in your field none of it is impossible. Google's own team told us exactly what they want moving forward into June 2026. Unique. Specific. Authentic. INFORMATION ISN'T ENOUGH AI Overviews are absorbing informational traffic. If someone asks "how to lose weight" they are not going to visit the information on your website. AI will use your information to answer that question- so providing just information is no longer enough. However, if AI recommends your brand then businesses are finding they earn more clicks. Being real and specific is how you get cited - and the main issue is the bigger sites have all the authority right now. How do you get recommended (or cited) by AI? You need to be a real, named author. Have an "about" page. Write from first-hand experience. Host your business on a fast-loading site (Djangify provides that). With the right technical signals in place (I will cover that in another post). Generic content doesn't get cited. Content that is Unique, Specific, and Authentic does. COMMERCIAL INTENT IS KEY There are two types of search query and Google treats them completely differently. As I said, informational intent is being eaten by AI.

I am practicing my hooks 😆 But this is quite real. I discovered some news yesterday that I thought was the end of this community before it even started. After sleeping on the news last night and researching this morning it's more positive but still challenging. Will be back later with deets 🤔

Introduce yourself here. Here's a short template. Tell us who you are (the real version) Drop a comment. No pitch, no polish needed. I'm [name] from [location]. I've been building [what you do] for [who]. You can find me at [your Djangify link]. One true thing about where I'm at right now: [one honest sentence]. I am here to learn how to build to $500 [A year / A month / A Week / A Day] After adding your introduction I recommend you spend your first 48 hours getting to know your fellow community members. Like a few comments. Say hi. Leave new people a welcome comment. It all helps to build a community vibe. Of course if you are just here for help that's ok too. This community has been built to work with what you need rather than what I want. ☺️