Wicked today at Swingers 😉😂 had some really nice conversations and made some good eye contact 👀👀 The people really do make an event, and this one was no different. There could have been no agenda at all and it stil be worth it connecting with you all. Inspiring and motivating, thank you! 🙌🏽 But as for the speakers... Thank you for sharing your knowledge and experience, it was humbling and insightful 🙏🏽 . . Here are my notes - they may or may not make sense, but I thought it might be somewhat valuable to those who were in attendance as a reminder. **Not polished/messy. - *Goose* Wealth Ladder system - service (no scale) - education (more freedom) - software (ability to scale) Community= Frequent interaction Combined sense of purpose Other things... - inside jokes *Vendy* Moved from LINKEDIN ➡️ YOUTUBE 1:MANY ✖️Short form content does not build influence Short form = awareness ads Long form = building influence, building a brand Google and YouTube are the worlds largest search engines. - so it makes sense to put content there over other platforms. Example client: YouTube 300 views, 6 inbound leads, 1 close = £4K 👏🏽 Meaning views don't always matter ChatGPT is referencing/recommending YouTube videos. ✅ Brand is the only thing that is going to stand. People need to know your name. Long term investment. Long form content. *Farhoon £64k MRR* Started posting 3-4 times a week on LinkedIn, then moved them onto Skool. Views don't matter, it's got to be the right people. Testimonial posts do well without many views (try LinkedIn) 1 recorded Q&A call a week - good content for the community. *Adnan* Right time, right vehicle, say yes. Created his own SAAS. Recommends annuals (33% off - 12mnths for price off 8) ✖️ Don't sell to poor people/low disposable income Waiting list model - create scarcity, desire and urgency Many chat - reels, don't need many views. Target interested users Develop onboarding system Don't send strangers to Skool about page Annual membership changed the game and controlling when people could join.

Now that we've had time to cool off from an amazing event (TY @Goose Dunlavey), let's think about how we all best keep in touch... Whatsapp? You can find mine here: https://wa.me/+447597075912 Happy to set up a group chat if there's interest Special love and shouts to: @Ess Green @Diana Frank @Toby Bollen @Ned Thomas @George Poole @Austin Coldiron @Karzan Hughes @Anna W @Ann Boen @Adnan Pilditch @Yahya Kazi @Kelvin O. Andreas @Tony Loew @Dave Donoghue @Jannis Moore

This event is NOW FREE (June 14th 10 am at Swingers West End) You can thank @Jannis Moore @Adam Luke + @jack for that one! BUT we need a headcount In order for us to get you in: 1. VOTE ON THIS POLL 2. Tag your plus one so they don’t flake PS for da VIP’s - June 15th from noon-6 pm @Karzan Hughes - Location Provided @ event on Saturday! - Bring snacks and your business socks

Hey everyone! Thought I’d pop in and get to know the gang a little better 👋 I’m based in Cambridge, but London is the nearest big city to me (which means I get the best of both worlds—quiet writing spots AND chaotic Pret queues 😂). Where are you from in the UK? Let’s do a little location roll call 🌍👇 Also curious—what’s everyone hoping to get out of this group? Drop your location and your hopes below!👇 Let’s get chatting!

Looking forward to meeting you all. Karzan and Lily