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Local SEO in big cities (Sydney, Australia)
Hi! I'm starting a local SEO agency. So Im on early steps. Any help will be more than welcome. Ive been wondering how should I organize my strategy for a plumber company in Sydney Australia. This company has created the GBP with no adress at all. On the creation of it, its been set as Service Area Business from start, and for verification, it used the SMS verification, so never had to put any adress at all. Ive got a few questions, 1- As theres no adress linked to the GBP, how do I do NAP Consistency throgh GBP, website and citations? 2- My client literally services all Sydney (300+ suburbs). If I do the home and service pages on the website for Sydney, How am I gonna rank for the specific suburbs? I'll build location pages for some suburbs, but will that help me to get on the map pack or jut organic? 3- The image attached is how it shows on Google. It seems to cover the whole Sydney area and the pin that google choose for the business its right on the center (near Parramata/Blacktown). How do I optimize for local SEO with that?
Local SEO in big cities (Sydney, Australia)
1 like • 17d
You really need an business address for Plumber services. SAB can rank on GBP but address GBP rank higher especially for local on map pack. You essentially need multiple GBPs though out Sydney all with reviews. You need to do some research on Search volume for each suburb and then pick the lowest competition with good search volume. Then build out one page websites for that suburb. It is a lot of work and AI can help speed things up.
0 likes • 16d
@Paul Foulkes I am sure your GBP is an optimized SAB though you did the necessary research. I seen SAB rank in maps. Better if you can have SAB and Address ranking in maps which is definitely possible for a local service. We know address verification have only been getting tougher.
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Erwin Sham
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@erwin-sham-4192
I am entrepreneur that has a lead generation business. I am looking to start a side hustle

Active 9h ago
Joined May 23, 2026
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