Before you host your 1st paid virtual event, you need to know your numbers. In 5 minutes, I’ll show you how to use industry benchmarks to calculate: - Expected opt-ins - Show-up rates - Sales conversions - And your ideal backend price point This is the math behind hosting a profitable virtual events. And It’s not about the number of attendees. It’s about the story your nervous system can hold regarding the price of your backend offer. Want the free calculator I use to make the math predictable? Type CALCULATOR below.

The amount you charge for your services actually has nothing to do with the dollar amount. It’s about the level of transformation your nervous system believes you can safely facilitate and what you are open to receive in exchange for that level. In other words, it’s about your 👉🏽 identity & the internal story it holds What we call an “offer” is really a container for depth. Lowest level of depth = information. Higher level of depth = guided implementation. Deepest level = identity transformation sustained over time. Here’s an example from my previous events. Notice how the price increases as the depth increases: $8 = access $27 = proximity $499 = 1:1 personalized insight $1,111 = 9 weeks of structured identity reconstruction $3,500 = 9 weeks of identity reconstruction + 5-day immersive retreat (embodiment) Different prices. Different containers. Different levels of change. Truth💣 Different levels that I am able to hold & receive internally. These numbers change depending on who YOU believe you are. #period Low ticket doesn’t mean low value. High ticket doesn’t mean greed. They both reflect how deeply you’re prepared to go — and how deeply you’re structured to support someone through implementation. Because you can deliver information in an hour. But deep transformation requires structure, accountability, and identity stabilization. And that’s what people are paying for. When you look at your current offer or offer stack… Are your prices aligned with the depth you can truly hold? Or aligned with the version of you that feels safer staying small?

How do you know when you’re making an identity choice?? When you show up in your identity even when there is no reward. i started this YT channel 3 years ago because i wanted to talk about the spiritual journey of entrepreneurship, voice, identity, and being paid to speak vs what I usually talk about. But I abandoned it because it wasn’t giving me dopamine hits. I had Low views & Low engagement. I decided to revive it because I’m making an identity choice. I spent 3 days on this video. 😓😓😓 Idea. Structure. Editing. Learning new software. I did all of that KNOWING it will likely get very low views—possibly zero—in the first 24 hours. I posted it anyway. I am who I say I am now. Views or not. So This is what identity alignment looks like: • Choosing the timeline, not the outcome • Acting without needing a reward • Creating even when no one is watching (*very important) • Letting the identity come first That’s the work. P.S. If you feel inclined, check out the video in your free time.

In the past 24 hours, I’ve had two people say some version of “Sales isn’t really my thing.” From a metaphysical psychology perspective, when someone says “sales isn’t my thing,”they’re not describing a missing skill set, they’re describing a nervous system response. The issue here is that people avoid going deeper into their own language & dismantling the story that the nervous system is holding. Because saying “sales isn’t my thing” lands softer than: • My body doesn’t feel safe being evaluated • I associate money with taking instead of exchange • I’m afraid of appearing like I’m in need • I take it personal when someone says no So the nervous system sugarcoats the truth and exits the conversation early. What’s missing here is the opportunity to reframe and alchemize how the body interprets the process of sales & marketing. Sales is not naturally aggressive or manipulative. Sales is not even capitalism gone wrong. Sales is a conversation about transformation. Always….. it does not matter what you are selling. At the end of the day it is transformation For spiritual entrepreneurs in particular, when you realize that the people you’re helping could never pay you enough for what you give, the game changes. Because money is temporary. But when you give something that rewires how someone thinks, chooses, speaks, and moves through reality, you will understand that what you gave them last wayyyyyyyyyyyyyyyyyyyyy longer than what they gave you in money. That money will be spent in weeks or months. But a transformation shift lasts for life & can even be taught to the next generation. 👉🏽That is called VALUE And until the body feels safe holding VALUE MORE than money, “sales will not be your thing”. Be honest, when you say ‘sales isn’t my thing,’ what are you actually trying to avoid feeling?”

I forgot to post this one but I did this for two accounts last week and I added TikTok today because I wasn’t on there for two seconds and Dr. Kimesha’s stories was one of the first things that popped up. 😳🫣😂💪🏾🙌🏾 I don’t know why this is hard but I’m going to keep going. 😮‍💨🚀