I can usually spot one in under 30 seconds. This week, I'm covering one each day in CounselLab Day 1: Are you using logos like ChatGPT, Claude, Etsy, or Shopify on your sales page, course, or community? Many founders assume that's perfectly fine. It usually isn't. I break down where the line is—and how to reduce your legal risk—inside CounselLab. Follow along this week as I cover a new legal issue every day.

I built Love Is a Verb™, a relational clarity platform focused on what should be known, observed, and discussed before commitment deepens. My overall consumer-facing line is: Discern before you bond. www.loveisaverb.co I am now testing a separate cultural campaign built around what swipe culture taught us. It does not need to explain the entire company. It needs to create curiosity and make people want to learn what LIV is. Which of these is strongest? 1. America taught us to swipe to the feeling. LIV is how you show up to it. 2. After the swipe. Before the bond. LIV. 3. America taught us to swipe to the feeling. LIV is what comes before commitment deepens. 4. America taught us to swipe to the feeling. LIV is the clarity that comes before commitment deepens. I want feedback on only three things: - Which line is easiest to remember? - Which one makes you most curious? - Does any line begin to position LIV as something different from a dating app? My challenge is not a lack of language. It may be that I have too much of it. I would especially value feedback from people experienced in building a new category, positioning, or conversion copy.

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The one thing I do know: small businesses/startups avoid hiring attorneys because THEY ARE EXPENSIVE. AI has made it worse (unfortunately, while AI sounds legally competent...it's not). So, I'm trying a few new approaches to legal services here on SKOOL (CounselLab) -Community General Counsel (DM me your legal questions/challenges --> I anonymize the question/challenges and post a response to the community--> community learns from each other without publicly sharing their legal questions/challenges) -Group General Counsel (businesses similarly situated group together and engage me for counsel as a collective - the more the collective grows, the cheaper it gets for members) -Courses (many business owners are turning to AI to draft contracts - but unless they prompt AI with the mindset of an attorney, they aren't going to get a contract that meets their business needs...it will look and sound great, but it will miss the mark) -I'm also open to your models. I want to deliver legal services to SMBs/startups in a manner that is attractive to the SMBs/startups (not in a manner that's attractive to lawyers). Tell me what that is.