Stop Buying Bad Leads: Boost Conversions
Real estate powerhouse Chris Watters. After losing everything in a failed restaurant venture during the 2008 market crash, Chris bounced back to build a real estate empire, scaling his team from zero to 325 closings and $1 million in net profit in just a few years. Chris breaks down exactly why he is strictly against buying expensive, low-intent leads from mega-portals. Instead, he reveals his exact playbook for dominating the market: utilizing IP enrichment to identify anonymous website visitors, running highly targeted OTT (streaming TV) ads to their living rooms for pennies, and using AI (Table OS) to record, grade, and coach his agents on listing appointments—resulting in a massive 10% jump in face-to-face conversions. If you're tired of making 100 calls to close one deal, this episode is your blueprint to working smarter.