Hey everyone, we've noticed low attendance due to various reasons. I personally would like to take a time off the calls to review the current Community structure under one frame: -------------------------------------------------- - The success of a community depends on the success of it's members implementing what they learn. ---------------------------------------------------------- This came up in our monday coaching calls with Mr @Ron Nedd whose unlimited generosity has enabled me to understand this idea and put it at the center. That's -to be honest- one of the bigger blockers of the Courses being published, how to create content that is useful and actionable if there's so many use cases, knowledge levels and also the technology is shifting so fast. It's been a challenge to keep up with what's happening in this field, the things that don't work, the new approaches that we're discovering while we build our service to turn that into education that will last more than a couple of weeks. So I'm cancelling this call to listen up openly, and building the community again, I'm moving teammates to help me on this endeavor to be able to be present and active and identify what it is that the community needs to thrive, and for that I need your input: - For your specific use case (what is your category), what is the bigger challenge that you're facing in this new area of "Marketing Through AI" that you'd like some light on, guidance and what would be the ultimate outcome of coming every week to these calls. ------------------------------------------------------------------------------------------- All feedback and input is valuable, You'd be doing me a favour and we'll be able to build this up and focus on the bigger needle movers to get you to -Be The Answer-.

We’re looking for a host for the AEO Show, a podcast focused on the future of search and AI-driven discovery. You will interview founders, marketers, and technical experts about the shift from SEO to Answer Engine Optimization (AEO). Details - Pay: $100 per hour - Expected schedule: ~4 episodes per month - Production, editing, and logistics are fully handled for you - The show will receive significant promotional support - The entire Smart Marketer team is behind this project - This will be a high-visibility opportunity for the host Profit share may be available on paid ad placements accepted by the show Important: You do not need SEO or AEO knowledge to apply. The ideal host is someone who can ask great questions and guide conversations with technical experts. Technical curiosity helps, but the role is to represent the non-technical audience while interviewing technical guests. Apply here: https://forms.gle/RS5pWYaxEePpxJjR8

[State of AEO Call Recording] [State of AEO Slide Deck] [The AEO Semantic Entity Guide] The digital landscape is constantly evolving, and for businesses to thrive, we must anticipate the next wave. Julian's latest session at the State of AEO call reinforced a critical truth: the game has shifted. Traditional SEO metrics like keywords and clicks are giving way to something far more profound: brand authority and entity optimization. In the age of AI, your website isn't just a destination; it's your "source of truth"—a vital node within a vast network that AI consults. Our mission? To move beyond mere citation and become the genuinely recommended and validated entity in your market. 1. 🤖 AI's Need for Validation and Consensus Think of AI as a discerning expert. It doesn't just take information at face value; it seeks validation. Trust Through Corroboration: AI, much like a human, requires multiple, credible sources to confirm claims about a brand or person. This corroboration builds the trust necessary for AI to confidently represent your information. Google's Knowledge Library: Google has transcended simple indexing. It's now a sophisticated "knowledge library," adept at understanding entities far beyond just keywords. This deep understanding comes from aggregating and attributing properties that define what an entity is in its intricate "brain." The Knowledge Panel: This isn't just a fancy box; it's Google's visual testament to its understanding of your entity. If your brand lacks a Knowledge Panel, or if a search for your name brings up a fragmented list of results, it's a clear signal: your entity isn't fully grasped by AI. Future of Discovery: Imagine a world where AI is seamlessly integrated into wearable devices and ambient computing. In this future, the ability for AI to instantly identify and retrieve accurate, verified information about your business or personal brand will be the ultimate differentiator for discoverability.

Hey AEO Leaders! 🙌 First off, thank you all for the incredible support and well-wishes—I'm on the road to full recovery and taking it easy this week (no live calls 🙏). Your feedback on resources has been heard loud and clear. 👉This Month - We will be reorganizing all AEO materials into a streamlined bullet-point blueprint based on your suggestions: - Consolidated step-by-step guides with class/recording links - Clear SOPs, glossary, and tool lists (free to advanced) - Detailed actions, examples, visuals, and hands-on exercises - Tailored routes for agencies, personal brands, local, and ecommerce - Real implementation success stories AEO is a challenging topic with a fast-changing landscape, but we're always committed to fundamentals and long-term strategies. This will guide you better on your journey—watch for the updated blueprint soon! Grateful for this community. Let's keep an eye for what's coming on AEO. 🚀Julian

Was anyone on the VIP call yesterday? I thought we were getting an email on Monday with the certification instructions. Was that shared on the call?