Really happy to see so many people out today! Let's keep it coming. I'm gonna start sending out these recaps from each meeting, with takeaways from the office hours. I will also link back to the original meetings. I'll also add these in the classroom under the archives. Missed it or want to go back? Watch the full recording here. 1. Warm them up before you ask for anything The gap for most people is the space between "they accepted my connection" and "here is my pitch." Fill it. Send a short voice note that says thank you, and let them know you are happy to be a resource. That is it. No ask. A voice note beats text right now because people are tired of what sounds automated. 2. Give something before you diagnose anything Before you try to find their problem, hand them something useful. Pick one resource you can send to your ICP every single time. Send it, then let the conversation open on its own. 3. Commenting is not worth 30 minutes a day anymore Ten minutes, tops. Reply to your own comments. Return the favor to one or two people. That is enough. Nobody has ever hired me because they saw a comment I left. The people leaving heavy comments right now are mostly prospecting or they are bots. 4. Story, then lesson, then call to action The posts that work follow one shape. Tell a short story. Pull one quick lesson out of it. Point people to the next step. Your link does not have to sit at the bottom. Weave it into the story where it fits. 5. Sell the result, not the thing you do Nobody wants an email marketing strategy. They want 100 new subscribers a month. Nobody wants a content system. They want clients. Say the outcome out loud in your headline, your banner, and your call to action. 6. A lead magnet and a trust bridge are different A lead magnet captures an email. A trust bridge has more time with you on the other end of it. A masterclass is a trust bridge. A workshop is a trust bridge. A one to one call is a trust bridge. Trust gets built by spending time together, so build the path that gets you time.