This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

"All success begins with definiteness of purpose, with a clear picture in your mind of precisely what you want in life." - Napoleon Hill Hey Everyone!!! I hope you're doing great today. I wanted to jump in and bring up question that I believe is the key to unlocking your success in any area of your life. It's what Napoleon Hill would call your "Definite Purpose." I posted a video below from me talking about discovering your Definite Purpose. Step #1 - Please take 2 minutes and watch the video right now Step #2 - Take some time to write out your Definite Purpose, and post it in the comments below. Step #3 - Read other people's Definite Purposes, and drop them some feedback and encouragement! Thanks everyone!! Russell Brunson P.S. - Here are some other AMAZING related Napoleon Hill quotes to help inspire your as you define your definite purpose: =========== "I don’t know why it is that when a man decides what he wants, the whole universe seems to come to his aid to see that he gets it." - Napoleon Hill =========== "The principle of psychology through which you can impress your definite chief aim upon your subconscious mind is called Autosuggestion, or suggestion which you repeatedly make to yourself. It is a degree of self-hypnotism…" - Napoleon Hill =========== "There is no hope of success for the person who does not have a central purpose, or definite goal at which to aim. Ninety-eight out of every hundred of those whom I have analyzed, had no such aim. Perhaps this was the major cause of their failure." - Napoleon Hill =========== "Set your mind on a definite goal and observe how quickly the world stands aside to let you pass." - Napoleon Hill =========== "There are no limitations to the mind except those we acknowledge. Both poverty and riches are the offspring of thought." - Napoleon Hill =========== "Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything." - Napoleon Hill

Welcome to the 'personal development' section of our community. I find that it's often hard to get entrepreneurs to focus on their mindset, yet at the highest levels inside of my Inner Circle, where people pay me up to $250k a year for personal coaching, the #1 thing I'm doing w/ them, is focusing on their psychology. Success is 90% psychology, and just 10% tactics... so, the rest of the community is focused on tactics, here in this corner, we'll get focus on the only real thing that is keeping you from the success you deserve... your mindset. With that said, here are some quick links to where to go deeper on your mindset. 1st: Join The 'Secret of Success' Email Newsletter: https://www.SecretsOfSuccess.com/ 2nd: Join The 'SofS' Membership Site (and get Think & Grow Rich + 3 Other Gifts for FREE!) Watch The Documentaries: - Part #1: Bibliomania - Part #2: Oceans 7 Join Our Challenges: - Think and Grow Rich Challenge (Napoleon Hill) - How To Get Anything You Want Challenge (Elsie Lincoln Benedict) - Secrets Of The Ages Masterclass (Robert Collier) Get The Lead Magnets: - Magic Ladder Of Success Framework - 6 Human Needs Framework In this section of our community, please come and post what you're learning inside of the 'Secrets of Success' book club, the mastermind groups, and from your own personal study! I'll keep posting the cool stuff I'm finding in my treasure hunts here as well! Thanks! Russell Brunson

I’ve just returned from a trip to Las Vegas, and something truly profound clicked for me while I was there. The city’s energy, the bright video billboards announcing every show, concert, and event, was overwhelming. Everywhere you turned, there was something new demanding your attention—flashing, loud, and larger-than-life. At first, it felt like sensory overload. But then, it hit me: those performers, the ones whose names are splashed across those massive signs, didn’t get there by playing small. They didn’t get to where they are by staying in their comfort zones, by being cautious or complacent. They got there by being persistent, consistent, and bold—by stepping into their greatness and refusing to hold back. That was my takeaway as I leaned into my time at Funnel Hacking Live, a 5-day conference focused on business growth and marketing. It reinforced something I've always believed: to make a real impact, we need to step boldly into our own greatness, just like those performers in Vegas. And so, I think the location of Las Vegas was perfect for FHL10, especially for someone - like me - who went to Vegas and FHL for the first time. There was so much good stuff poured over us during those few days. I've started going back over my notes and putting into action what I promised I would start when I got back to the real world. What a gift that event was. Thank you @Russell Brunson and all of the speakers and support staff. So appreciate it all! 🧚

Or are you guys focused on building other types of online businesses...