If we could put a perception study in front of thousands of people next month, what should we look at? This community runs on questions from creatives doing real work. Every public study we run starts as a question someone wanted answered. Sometimes it's a brand question. Sometimes it's a pop culture question. Sometimes it's the "what does this image actually say to people" question that's been bugging you for years. Drop yours below. A few prompts to get the gears turning: - A question from your client work that you wish you had data on - An image, brand, or concept you suspect people read very differently than the team who made it - A cultural moment worth mapping. What do people associate with AI right now? What does "premium" look like in 2026? What does a trustworthy face look like? - A comparison study. How do audiences perceive your brand vs. a competitor? - Something you've been arguing about with your team that nobody can prove The questions that get the most comments and reactions are the ones I'll prioritize for the next batch of public studies. Paid members get a direct vote, but everyone's questions are read. Tell me what you'd study and why it matters.

This is something I’ve been thinking about (and working on) for a while. After years of doing brand and creative work, and teaching these things at the graduate level for 15 years, I kept running into the same thing... creative decisions are harder than they should be. I work on large projects with lots of stakeholders, and I always thought too many cooks in the kitchen made for terrible work. And it did... until I figured out how to get each of those cooks to contribute the insights they have, see them in the context of everything else, and actually visualize what it all means. It turns out that inclusion truly is the best path forward, and how to build community around a brand, or really anything. That’s how Constellations came to be. And the more people we work with, the more we see how much clarity is already there once you have a way to make sense of it. This is a place to share what I’m learning, connect with others thinking about this in a similar way, and collaborate using a simple but surprisingly insightful approach to understanding how people respond to visuals. Glad you’re here. -Joe