FREE Brand Lab every Wednesday at 10 am PT (Link in the Skool Calendar). Bring your brand message, an ad, or a post. I’ll give you live, real-time feedback so you leave knowing exactly what to say and how to say it. Sessions are recorded to help others. By joining/submitting, you consent.

A lot of smart people are chasing a moment. But a moment doesn’t build a business. Here’s what I see over and over: - Viral is a spike. Revenue is a structure. - Going viral isn’t a strategy, it’s a lottery ticket. - Likes are loud. Buyers are loyal. - Consistency beats virality. Every time. If your content isn’t turning into consistent paying customers, it’s not a content problem; it's a message, offer, and path-to-purchase problem. Drop your IG handle + what you sell in one sentence. I’ll tell you what’s leaking: your message, your offer, or your CTA.